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Mobile Web vs. Native Apps: Daniel Moderates

Yesterday I moderated a panel on mobile web vs. native apps, courtesy of Digital Media Wire's conference track at the National Association of Broadcasters NABShow conference in Las Vegas. Here's the session description:

Mobile Apps v Mobile Web: What's the Winning Formula? With the proliferation of the Apple iPhone and iPad, Google's Android platform and new Blackberry services, there has been an explosion of growth of mobile applications of all kinds. At the same, more consumers are accessing content through the "mobile web", i.e., sites created specifically for mobile devices and accessible through mobile browsers with no download or installation required, than ever before. With the huge buzz around apps it would seem that mobile applications are taking over, but the race is far from over. This panel will discuss the competing considerations in determining whether to go app or web. Will the "mobile web" eclipse "mobile apps" in the future? Who will be the winners and losers?

The session featured the following panelists:

Here's a video of the event:

Focusing on Focus: Why We Sold AppMakr

Back in January of 2010, my co-founders Sean, Isaac and I created one of the first mobile app creation platforms, AppMakr.

At the time, we had a thriving mobile app consulting business called PointAbout, and we were building high-end (and expensive) apps for large brands. Our team made the iPhone app for The Washington Post and Cars.com. We built the Newsweek iPad app and an iPad app for Disney, along with apps for clients like General Motors, US Army, the Entertainment Software Rating Board and others.

Making custom apps was really expensive -- especially in those early days. We had a dream of democratizing app creation so it was accessible to anyone. From that idea, AppMakr was born.

The day before we launched AppMakr, our team took bets on how many apps would be made in AppMakr's first month. Some people guessed 10, others 100. We had no idea what were about to unleash: In AppMakr's first 3 months, users made many thousands of apps. We had to scramble to support the growth. We even got angry calls from Apple's app review team who were overwhelmed by the number of apps being submitted; that's how our App Quality Index came to be, as a way to turn their frown upside down.

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