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Mobile Web vs. Native Apps: Daniel Moderates

Yesterday I moderated a panel on mobile web vs. native apps, courtesy of Digital Media Wire's conference track at the National Association of Broadcasters NABShow conference in Las Vegas. Here's the session description:

Mobile Apps v Mobile Web: What's the Winning Formula? With the proliferation of the Apple iPhone and iPad, Google's Android platform and new Blackberry services, there has been an explosion of growth of mobile applications of all kinds. At the same, more consumers are accessing content through the "mobile web", i.e., sites created specifically for mobile devices and accessible through mobile browsers with no download or installation required, than ever before. With the huge buzz around apps it would seem that mobile applications are taking over, but the race is far from over. This panel will discuss the competing considerations in determining whether to go app or web. Will the "mobile web" eclipse "mobile apps" in the future? Who will be the winners and losers?

The session featured the following panelists:

Windows RT 8: The apps which you need.

On TechWalkTheWorld..

Forget what you think you know about Windows RT, the media have been on a witch hunt and in the process misled the consumer about this Operating System and the hardware which runs it.While you can read more on why i think thiselsewhere on this blog. this post is about Windows RT Apps and what works.

While it may not have all the abilities of its sibling to install apps on the Desktop, this is still a Windows machine with the ability to connect to mapped drives and mount lots of external media. While you could do all this management from the desktop explorer RT is about the apps. What this app offers above many of the others is its simple layout which makes dragging and dropping files between mapped folders easier.

It's worth noting if you do want to see a nas drive as a mapped drive for example, you'll need to do the actual drive mapping (for now) in the Desktop explore app. However once done you can create links within this app to any sub folder.

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