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Mobile Web vs. Native Apps: Daniel Moderates

Yesterday I moderated a panel on mobile web vs. native apps, courtesy of Digital Media Wire's conference track at the National Association of Broadcasters NABShow conference in Las Vegas. Here's the session description:

Mobile Apps v Mobile Web: What's the Winning Formula? With the proliferation of the Apple iPhone and iPad, Google's Android platform and new Blackberry services, there has been an explosion of growth of mobile applications of all kinds. At the same, more consumers are accessing content through the "mobile web", i.e., sites created specifically for mobile devices and accessible through mobile browsers with no download or installation required, than ever before. With the huge buzz around apps it would seem that mobile applications are taking over, but the race is far from over. This panel will discuss the competing considerations in determining whether to go app or web. Will the "mobile web" eclipse "mobile apps" in the future? Who will be the winners and losers?

The session featured the following panelists:

Microsoft Surface Pro 2 Have they got it right?

On TechWalkTheWorld..

The Waffle

Microsoft are a late comer to the Tablet 2.0 market which was opened by the Apple iPad and have had a hard time if you read the popular press getting this format right. In an attempt to converge the same experience across Phone, Tablet and Desktop the huge changes to the Desktop alone have brought the claws of Users and Reviewers alike out.

The Gen 1 surface gained a lukewarm welcome and was generally seen as being expensive, underpowered and cumbersome. However as a Gen 1 user of a Windows RT tablet the cut down version of the Windows 8 OS a few things have come to light.

The press was wrong, very very, very wrong.. Windows 8 is a touch interface and on a tablet it works, and it works VERY VERY well. As a hater of Windows 8 on the Desktop this suprised me, however it really shouldn't have. Microsoft designed this as a touch interface and bolted on the keyboard and mouse. Most peoples first experience with Windows 8 is on a Desktop PC and that's doing the platform no favours at all. Touch and Click are not the same thing..

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