Sue Ko, AppMakr's product manager and I did a panel in front of a 500 person audience over two days at the National Telecommunications Cooperative Association's annual conference in San Diego, CA.
The panel was titled "What's App" and the session description was: "Innovation will keep your company moving into the future. Recently, a Wall Street executive said that if you're not in the app business, get into it. Apps are the wave of the future both for operational efficiency and customer engagement. Learn more about apps for telecommunications and see live examples of apps that rural telcos have implemented."
Our session was followed by Chris Michalopoulos, marketing director at Whidbey Telecom, showing how he helped transform a traditional Telecom experience into an Apple store-esque experience.
'What's App' Session Video
Previous day -- 'What's App' Session - Video 1 of 2
Previous day -- 'What's App' Session - Video 2 of 2
For fun, here's a pano of the view from the hotel room:
And here's Sue presenting:
Pranav, apps are really good at "doing less, but better". What I mean by that is that they typically serve up segmented functionality but in very rich and rewarding ways. That's why there's a separate app for various things, instead of one app that does everything.
Many thanks for the link and your presentation was superb. One question, are
there circumstances where apps are not useful? For instance, I can brows the
New York times on my smartphone browser but I can also use its app. Why
would I want to use an app? I was reading somewhere that building apps just
for serving content is a waste.
I am on Symbian so can't try these apps just yet.
Yesterday I moderated a panel on mobile web vs. native apps, courtesy of Digital Media Wire's conference track at the National Association of Broadcasters NABShow conference in Las Vegas. Here's the session description:
Mobile Apps v Mobile Web: What's the Winning Formula? With the proliferation of the Apple iPhone and iPad, Google's Android platform and new Blackberry services, there has been an explosion of growth of mobile applications of all kinds. At the same, more consumers are accessing content through the "mobile web", i.e., sites created specifically for mobile devices and accessible through mobile browsers with no download or installation required, than ever before. With the huge buzz around apps it would seem that mobile applications are taking over, but the race is far from over. This panel will discuss the competing considerations in determining whether to go app or web. Will the "mobile web" eclipse "mobile apps" in the future? Who will be the winners and losers?
The session featured the following panelists:
Forget what you think you know about Windows RT, the media have been on a witch hunt and in the process misled the consumer about this Operating System and the hardware which runs it.While you can read more on why i think thiselsewhere on this blog. this post is about Windows RT Apps and what works.
While it may not have all the abilities of its sibling to install apps on the Desktop, this is still a Windows machine with the ability to connect to mapped drives and mount lots of external media. While you could do all this management from the desktop explorer RT is about the apps. What this app offers above many of the others is its simple layout which makes dragging and dropping files between mapped folders easier.
It's worth noting if you do want to see a nas drive as a mapped drive for example, you'll need to do the actual drive mapping (for now) in the Desktop explore app. However once done you can create links within this app to any sub folder.