Sue Ko, AppMakr's product manager and I did a panel in front of a 500 person audience over two days at the National Telecommunications Cooperative Association's annual conference in San Diego, CA.
The panel was titled "What's App" and the session description was: "Innovation will keep your company moving into the future. Recently, a Wall Street executive said that if you're not in the app business, get into it. Apps are the wave of the future both for operational efficiency and customer engagement. Learn more about apps for telecommunications and see live examples of apps that rural telcos have implemented."
Our session was followed by Chris Michalopoulos, marketing director at Whidbey Telecom, showing how he helped transform a traditional Telecom experience into an Apple store-esque experience.
'What's App' Session Video
Previous day -- 'What's App' Session - Video 1 of 2
Previous day -- 'What's App' Session - Video 2 of 2
For fun, here's a pano of the view from the hotel room:
And here's Sue presenting:
Pranav, apps are really good at "doing less, but better". What I mean by that is that they typically serve up segmented functionality but in very rich and rewarding ways. That's why there's a separate app for various things, instead of one app that does everything.
Many thanks for the link and your presentation was superb. One question, are
there circumstances where apps are not useful? For instance, I can brows the
New York times on my smartphone browser but I can also use its app. Why
would I want to use an app? I was reading somewhere that building apps just
for serving content is a waste.
I am on Symbian so can't try these apps just yet.
Yesterday I moderated a panel on mobile web vs. native apps, courtesy of Digital Media Wire's conference track at the National Association of Broadcasters NABShow conference in Las Vegas. Here's the session description:
Mobile Apps v Mobile Web: What's the Winning Formula? With the proliferation of the Apple iPhone and iPad, Google's Android platform and new Blackberry services, there has been an explosion of growth of mobile applications of all kinds. At the same, more consumers are accessing content through the "mobile web", i.e., sites created specifically for mobile devices and accessible through mobile browsers with no download or installation required, than ever before. With the huge buzz around apps it would seem that mobile applications are taking over, but the race is far from over. This panel will discuss the competing considerations in determining whether to go app or web. Will the "mobile web" eclipse "mobile apps" in the future? Who will be the winners and losers?
The session featured the following panelists:
Microsoft are a late comer to the Tablet 2.0 market which was opened by the Apple iPad and have had a hard time if you read the popular press getting this format right. In an attempt to converge the same experience across Phone, Tablet and Desktop the huge changes to the Desktop alone have brought the claws of Users and Reviewers alike out.
The Gen 1 surface gained a lukewarm welcome and was generally seen as being expensive, underpowered and cumbersome. However as a Gen 1 user of a Windows RT tablet the cut down version of the Windows 8 OS a few things have come to light.
The press was wrong, very very, very wrong.. Windows 8 is a touch interface and on a tablet it works, and it works VERY VERY well. As a hater of Windows 8 on the Desktop this suprised me, however it really shouldn't have. Microsoft designed this as a touch interface and bolted on the keyboard and mouse. Most peoples first experience with Windows 8 is on a Desktop PC and that's doing the platform no favours at all. Touch and Click are not the same thing..