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Mobile Analytics Event at Holocaust Museum

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here.

The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.

Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.

Here's a video of the event:

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here. The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia. Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map. As creator of the first worldwide mobile web analytics implementation standard, he'll discuss that work, the issues that make measurement standardizing difficult, the hurdles involved in navigating mobile's rapidly evolving terrain, and new ways to successfully address key mobile metrics issues. Here's a video of the event:

Augmented Reality by Siamak Ashrafi & Mobile Energy Consumption by Frank Maker

I attended a great Android Meetup tonight by the Silicon Valley Android Developers Meetup (which, amazingly, has over 1,800 members).  There were several presenters tonight.  The first was Siamak Ashrafi, who talked about Augmented Reality and described the differences between Augmented Reality with GPS Markers vs. Fiduciary Markers.  You can find his presentation slides here.  The slides also have a few great videos showing AR off.  This Android group has recently created a forum for Android developers in Silicon Valley.

Frank Maker then gave a talk about Mobile Energy Consumption and ways to use software to decrease energy consumption.  That video is also below.

Siamak Ashrafi Augmented Reality Video:

I attended a great Android Meetup tonight by the Silicon Valley Android Developers Meetup (which, amazingly, has over 1,800 members).  There were several presenters tonight.  The first was Siamak Ashrafi, who talked about Augmented Reality and described the differences between Augmented Reality with GPS Markers vs. Fiduciary Markers.  You can find his presentation slides here.  The slides also have a few great videos showing AR off.  This Android group has recently created a forum for Android developers in Silicon Valley. Frank Maker then gave a talk about Mobile Energy Consumption and ways to use software to decrease energy consumption.  That video is also below. Siamak Ashrafi Augmented Reality Video: Mobile Energy Consumption by Frank Maker:

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