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Mobile Analytics Event at Holocaust Museum

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here.

The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.

Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.

Here's a video of the event:

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here. The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia. Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map. As creator of the first worldwide mobile web analytics implementation standard, he'll discuss that work, the issues that make measurement standardizing difficult, the hurdles involved in navigating mobile's rapidly evolving terrain, and new ways to successfully address key mobile metrics issues. Here's a video of the event:

The "I wonder what the next business craze is" game

On SEBASTIAN MARSHALL

Everyone is going crazy for social stuff online. I think it's really good stuff, and there's lots of room to grow in it, and there'll be more successes and more adoption of current stuff.

However, I think the real winners are building something entirely differently right now. They're building for whatever gets hot after social.

Normally if you read an article like this, they'd make some predictions, most of which would turn out to be wrong. I won't do that. Instead, I'll point you to one of the more interesting industries to look at for this sort of thing - mobile phones.

Phones were interesting for me because I was traveling a lot, and I got to see the sort of phones that were popular in Japan when the Motorola Razr was the hottest phone in the United States.

The Japanese phones were three times larger and much clunkier, but had a lot of features. The Razr was stripped down - it did calls, texts, and that's pretty much it. And it had bad battery life.

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