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Mobile Analytics Event at Holocaust Museum

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here.

The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.

Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.

Here's a video of the event:

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here. The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia. Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map. As creator of the first worldwide mobile web analytics implementation standard, he'll discuss that work, the issues that make measurement standardizing difficult, the hurdles involved in navigating mobile's rapidly evolving terrain, and new ways to successfully address key mobile metrics issues. Here's a video of the event:

Upcoming Maniac Week

On nickwinter.net

Starting Monday morning at 04:00, and ending the next Monday at 03:59, I'm going to see how many hours of CodeCombat development I can do in one week. Not "hours at the office" (I work from home), not "hours on the computer doing productive things", but "hours on the computer developing CodeCombat". So I'll count things like writing code, building levels, writing documentation for said code and levels, etc., but not things like responding to CodeCombat emails or planning the business or meetings. I just won't do those things this week.

I spontaneously did a how-much-can-I-work week last year when I was deep into the Skritter iOS app and got 87.3 hours of general Skritter work. It was extremely fun, so I thought I'd do it again, but this time I've prepared for it. I've planned my meals, laid out my clothes, started waking up early, blocked email, bought an adjustable height sitting/standing desk, and readied other ridiculous preparations such as a stack of twenty bars of 90% dark chocolate.

I'm going to make a time lapse video of the whole week with no post-processing except for adding a music track. So if you're at all interested in seeing what it looks like to code this much, look for the video next Monday (or maybe Tuesday if I'm that tired afterward.) I adapted some open-source self-tracking software I wrote to serve as a time lapse heads-up-display dashboard thing that'll be more interesting to look at during the video than just my screen.

The time lapse will be fun for me and help keep me honest, since presumably at least a few people will watch the whole six minutes and would heckle me if I counted beastskills.com as work. I find it exhilarating to think about focusing deeply on code for a week with no distractions and overdosing on motivation to push deeper into the zone than I've ever gone before. (I hope that's what will happen.)

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