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Mobile Analytics Event at Holocaust Museum

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here.

The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.

Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.

Here's a video of the event:

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here. The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia. Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map. As creator of the first worldwide mobile web analytics implementation standard, he'll discuss that work, the issues that make measurement standardizing difficult, the hurdles involved in navigating mobile's rapidly evolving terrain, and new ways to successfully address key mobile metrics issues. Here's a video of the event:

The only way to go fast is to go well!

On Asier's Thoughts

The only way to go fast is to go well.

- Robert C. Martin

Uncle bob is a big advocate of writing high quality code or clean code as he likes to call it. He says the success of software projects are strongly related in their internal quality. The lower the quality of the code the more difficult will be to make changes to it.

Software projects with low quality will make delivery schedules to get postponed and thus big amounts of money got lost. This will create bigger pressure in the project making developers to go for the quick and dirty way. As a snowball effect quality will go down down down.. Every new change will make the code even worse and harder to make more changes in the future.

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