Mobile Analytics Event at Holocaust Museum

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here.

The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.

Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.

Here's a video of the event:

Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics.  PointAbout was a sponsor of the event.  You can also find a PDF of the PowerPoint deck here. The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia. Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map. As creator of the first worldwide mobile web analytics implementation standard, he'll discuss that work, the issues that make measurement standardizing difficult, the hurdles involved in navigating mobile's rapidly evolving terrain, and new ways to successfully address key mobile metrics issues. Here's a video of the event:

The Art of Enterprise Web Analytics

Another stellar event by The Web Manager's Roundtable in DC:

Here's the setup: The Art of Enterprise Web Analytics with renowned industry expert Andrew Edwards.  Edwards will lead a discussion that will help you make better decisions about the viability and ROI of web initiatives by using web analytics across internal, external, mobile and social platforms. It will also be very beneficial for those who want to improve the way they deliver analytics reports to internal and external constituents.

Video is below.  As always, since it's 90+ minutes, it might take 30 seconds to buffer & start playing.  Please pardon the first few minutes of unstable camera as I tried to find a suitable recording platform.  Enjoy!

Another stellar event by The Web Manager's Roundtable in DC: Here's the setup: The Art of Enterprise Web Analytics with renowned industry expert Andrew Edwards.  Edwards will lead a discussion that will help you make better decisions about the viability and ROI of web initiatives by using web analytics across internal, external, mobile and social platforms. It will also be very beneficial for those who want to improve the way they deliver analytics reports to internal and external constituents. Video is below.  As always, since it's 90+ minutes, it might take 30 seconds to buffer & start playing.  Please pardon the first few minutes of unstable camera as I tried to find a suitable recording platform.  Enjoy!