I may be one of the few people who would argue that much of the world revolves around fear and expectations, but let me try to present the argument to you.
First, the part on fear.
Fear plays a major, major role in all of our lives. In fact, it's kind of like an invisible friend that follows you around wherever you go. Every single decision you make has some element of fear attached to it. When I say that, I mean that fear played some part in the decision making process. While that may not be a huge deal, the huge deal is that we rarely acknowledge its participation in the decision making process.
Fear is like gravity. It's always there, and we get used to it. Fear sometimes spurs people into action, and other times withholds people from acting.
Like I said, every decision we make has an element of "fearsomeness" consideration. Do you turn left on the yellow light or wait? What if a police man sees you? What if you get hit? But what if the car behind you thinks you're going to pull through the light and they hit you from behind? All elements of fear. That's an easy example, but what about the more subtle ways fear affects us. Some people grow up with parents that tell them 'you can be anything you want to be.' Others have parents who say 'you have to be a doctor (or lawyer or XYZ) to carry on the family tradition.' The fear that the child won't honor the heritage of the family dictates that whole person's life. Imagine! One simple emotion dictating a person's entire life. If that's not deep-in-your-gut, mind blowingly significant I don't know what is. And few people face their fears! Instead we mask fear by other terms. "She's just shy" or "I'm just not good at [insert skill]." For example, being a telesales representative is not an easy job. I've rarely seen fear show its face so clearly as when you put a phone in front of someone and ask them to start cold-calling. Few people can stand up to the constant rejection. Oh, and how about public speaking? How many people would rather die than speak in front of an audience (literally - studies show many people would rather die!).
I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing."
Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them. After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out. Today, I don't have much of a choice in the matter.
The point is, we've become so jaded by useless advertising that it's become a bad word. But it doesn't have to be this way. Think of the brands you are loyal too. If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience. The key is to know what brands, products and services people want to be associated with. For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc.
We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit. Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences.
I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions). If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications. You should also be ready & willing to work in an entrepreneurial environment. That means little sleep and lots of innovation.
I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing."
Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them. After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out. Today, I don't have much of a choice in the matter.
The point is, we've become so jaded by useless advertising that it's become a bad word. But it doesn't have to be this way. Think of the brands you are loyal too. If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience. The key is to know what brands, products and services people want to be associated with. For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc.
We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit. Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences.
I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions). If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications. You should also be ready & willing to work in an entrepreneurial environment. That means little sleep and lots of innovation.
I've recently noticed how often people wait for a trigger before they start something.