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I'll Show You Mine, If You Show Me Yours... Apps, that is

The Wall Street Journal has run a series of articles about the app economy this week, identifying the app ecosystem as a $25 billion business. They write:

If you're interested in mobile, and apps in particular, I highly recommend searching this series of articles out.

When my co-founders and I started PointAbout, a mobile app dev shop in 2008, we had a really hard time convincing businesses that apps were more than just a fad. Then in the 4th quarter of 2009 something significant happened: I started to see budgets for app creation move from the "experimental" bucket to a dedicated budget. That's when the most forward-thinking businesses started to build mobile apps and we were able to build a strong business making apps for Disney, The Washington Post, Cars.com and many others.

But still, many businesses don't get it. I recently wrote a warning to Fortune 1000 CEOs because I'm convinced many of them will be fired for underestimating the impact of mobile on their businesses.

Tri For Fun #2 July 20th

On GoJoGo

My first triathlon this year!

Just over a month ago now, and supposedly 9 weeks into the Olympic Distance Training Program on trinewbies. Training has been spotty up to this point, but I felt comfortable enough entering this triathlon, though I had no great expectations for performance improvement over last year.

Tri For Fun really lives up to its name, but this year added a level of competition by introducing optional timing chips. There were approximately 850 starters, but only 220 of us chose to wear the chips. You have to get to Shadowcliffs Park quite early to get a comfortable place in transition and to get bodymarked before the 7 am kick off, but as a 50+ yr old woman, I get to start in the final wave with the kids, the disabled, those using flotation devices and couples who want to hold hands. Also competing and starting in the same wave were my partner-in-tri-crime, Norma (chipless), and husband, Philip, who was testing his injured shoulder.

As the gun went off for the first wave, Norma and I got in the water to warm up, you could swim in the roped off beach section of the lake. As a very weak swimmer, I did not actually warm up as much as maybe I should have done, I mostly lolled around chatting to other old women waiting for the last wave. Well over half the field were wearing wetsuits but the water was plenty warm enough to go without, good job really because I don't have a wetsuit! Norma and Philip do, but they both chose not to wear them.

The Swim Our time came around, and we were counted into the staging area into the lake proper. I began to get a little nervous but I am a better swimmer than last year and wanted to get a better start and just get on with it. I was still really tentative and got in quite gingerly. It's a simple course, swim out 75'ish yds to the first buoy, 250'ish yds along the lake to the next buoy, then 75'ish yds back to shore, and it was fine. I was as slow as ever, but I was steady and comfortable. It was a bit crowded going round the buoys and then I got tangled up with another swimmer for the 3rd quarter of the swim, but I realised I couldn't "let her go" and had to push past her. I had no idea how I was doing for time because I didn't know what time we started in the end, but I was very happy getting out of the water. I didn't have water in my ears making me giddy, I'd been breathing in a very relaxed fashion and felt great about the prospect of getting on the bike.

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