My wife and I have recently started doing some angel investing (you can see what startups we've invested in on my AngelList profile). If I sent you to this blog post, it's probably because you thought we might be interested in investing in your startup.
Here's a guide on what we're looking for:
As I wrote in this blog post, we consider angel investing to be just about the riskiest thing one can do with one's capital. So we are very, very careful about how we deploy our cash to invest in startups.
For us to justify an investment in a startup, we have to believe that our cash has a greater potential return (and of not being lost completely) than any other alternative -- and since we're very bullish on ETFs for equity growth, and LendingClub for putting cash to work to get monthly distributions, that's a pretty high bar for us, because the reality is that most startup bets will fail.
Some angel investors mitigate this risk by investing in a large number of startups, and this is an approach we've discussed, and may pursue at one point. If & when we do this, we'll be much more likely to be more aggressive with angel investments.