Henry Blodget of BusinessInsider gave an excellent presentation titled The Future of Digital at a recent Ignition conference.
As you can see from the trendlines in the graphs below, the promise of smartphones is rapidly coming to fruition, with over 50% penetration in the US, and an especially-significant stat that by 2015 the number of broadband connections coming from mobile devices will be over 300% the number coming from fixed (i.e., desktop computer) devices. Translated, that means the promise of blazing-fast broadband on your phone is already here with 4G LTE on many new smartphones, and it's about to become ubiquitious. And that means that people will just reach for their phone instead of walking over to a desktop computer whenever they want to do anything online. I wrote about this phenomenon in a post about how the iPhone 5's connectivity has been growing exponentially since its introduction.
Another significant stat shown below is that the time smartphone users spend in apps is 600% greater than mobile web. As TechCrunch reported last October, mobile app downloads are skyrocketing from 2 billion in 2010 to 98 billion in 2015 -- an increase of almost 50x. And as Localytics reports, 26% of users only open an app once after downloading. Already, engagement is a problem in mobile, and as the number of downloads skyrockets fifty fold, the problem is going to get much worse. Just think about your own phone: How many apps are on it that you downloaded, but never use.
Fred Wilson coined the term "30/10/10" to refer to 30% of the download base being MAUs (Monthly Active Users) and 10% of the download base being daily actives. I believe the engagement stats for many apps are often even worse than that. Oftentimes, as the Localytics data illustrates, 25% to 50% of users don't even open the app once after downloading it. In a presentation from PinchMedia (now several years old), the active user rate 90 days after install was well under 5% of the download base.
I had to get back to our new SF office after a meeting, and instead of taking a cab, I decided to try Lyft. One the way over to the meeting, I had taken an Uber car that my colleague Adam ordered from his phone, making it a "taxi-free" day.
This was my first time trying Lyft. I submitted a request for a pickup using the iPhone app and was told "Romeo will arrive in 9 minutes." Funny enough, this was also Romeo's first day as a Lyft driver. So we had a great convo about what the experience was like for both me, and him, as first timers. Lyft drivers are the ones with pink moustaches on their cars. Here's what Romeo's car looks like:
I took a video as I used Lyft for the first time. Here's what my experience was like:
I've always been a fan of audio APIs / mobile SDKs. For example, if you're watching the Conan O'Brien show and you have the Team Coco app open at the same time, it'll listen to the show and sync up with the show's content, showing the same content or ads on the app as on the TV. That kind of thing feels like magic to the end user, because there's mystery around how the app is staying sync.
But yesterday, Tim, the founder of ShareThis, showed me something that takes audio APIs to a new level, called Lisnr. Although it's marketed as a standalone app, my understanding from Tim is that it's also available as an SDK that app publishers can put into its app.
On Tuesday Feb 12th, the US Patent Office is holding a roundtable in Silicon Valley to discuss issues surrounding the patenting of software, and I have an opportunity to get a seat at the table.
I'll attend if I get some opinions from other entrepreneurs on the topic.
One of the advantages of focusing on focus is the ability to go "deep" instead of "wide" on what a company's actual business is.
A fantastic example is Dropbox. They do one thing, and they do it with such an intense focus that I continue to be amazed by the level of innovation they achieve.
It seems like every day, their entire team is asking itself "what can we do to go deeper on our main objective?" And their main objective is to acquire as many users as possible, and then get them to store as much of their content on Dropbox as possible. Simple.
They do this so incredibly well, and their valuation is north of $4 billion, just for doing that one thing better than anyone else on the planet, with an incredible depth of focus.
Three years ago, I wrote a blog post on being hyper-efficient on a computer -- or to put it another way, being so good on a computer that you play it like a virtuoso on a musical instrument. So much has changed in my daily workflow that I realized it was time for me to update that post.
The first order of business is that you can't improve what you can't measure. So if you're serious about being able to use a computer with the speed and zeal of Dash outrunning a flying saucer, first you need to find out how fast (or slow) you are today. Go over and take my GeekSpeed challenge. See if you can break the 1 minute mark.
If you can't, then here are some of the things to focus on to make the 8+ hours per day you spend in front of your computer much, much more productive:
The Wall Street Journal has run a series of articles about the app economy this week, identifying the app ecosystem as a $25 billion business. They write:
If you're interested in mobile, and apps in particular, I highly recommend searching this series of articles out.
When my co-founders and I started PointAbout, a mobile app dev shop in 2008, we had a really hard time convincing businesses that apps were more than just a fad. Then in the 4th quarter of 2009 something significant happened: I started to see budgets for app creation move from the "experimental" bucket to a dedicated budget. That's when the most forward-thinking businesses started to build mobile apps and we were able to build a strong business making apps for Disney, The Washington Post, Cars.com and many others.
But still, many businesses don't get it. I recently wrote a warning to Fortune 1000 CEOs because I'm convinced many of them will be fired for underestimating the impact of mobile on their businesses.
This week, Facebook Home, an Android app that will change a user’s phone home screen and core features, will make its consumer debut.
Facebook's Home initiative is the latest salvo in the mobile engagement battle, which has been looming since the introduction of the iPhone in 2007, although most are just becoming aware of it now. In fact, the 'engagement crush' is just beginning and will get much worse in the next few years.
This issue is so significant that CEOs and CMOs of Fortune 500 companies are going to find their jobs in jeopardy if they don't take immediate and decisive action to launch a meaningful mobile strategy for their companies. Many companies mistakenly think their businesses do not have anything to do with mobile, but that's incorrect: Mobile devices like smartphones and tablets are the way consumers and businesses will interact with brands and each other. This means that every business needs to have a coherent mobile strategy that at its core considers how its customer base will want to interact with it using mobile devices.
A crazy story is unfolding in Silicon Valley right now: RadiumOne CEO Gurbaksh Chahal was fired by his board after he pleaded guilty to two misdemeanors of battery and domestic violence against his then-girlfriend, who he accused of having sex for money and allegedly assaulted. He says it was just an argument. She called 911.
But while that is crazy, that's not the really crazy part to me: Watching the reactions of those of us in the blogosphere who don't know all the facts of the case is the really crazy part.
With so many contradictions out in public, someone must be lying, and those contradictions are whipping social media into a frenzy. Here are a few examples:
• On his blog, Chahal says there was no abuse, just a "normal argument." The police say they have a video of him assaulting his then-girlfriend 117 times in 30 minutes, that she was taken to the hospital and that, according to BizJournals, the officer testified that the girlfriend told him "that Chahal grabbed her by the hair, threw her on the bed, hit her many times about the head with his palm, threw her back on the floor and also spit in her face and rubbed it in to her face and chest" and, according to TechCrunch, that she suffered a hematoma after the attack.
• On his blog, Chahal says the supposed security video footage wasn't used in court because "If anything, it actually made the SFPD look bad because they violently assaulted me as I opened my door despite my being fully cooperative.". According to Re/Code, the video -- if it exists-- could not be presented in court because it was seized from his home security system without his consent. The police argued they were afraid he would erase it; the judge didn't accept that argument, so it was thrown out.
So I'm actually pretty reluctant to post this Twitter secret I've figured out, because it's actually a pretty amazing secret, but in the spirit of always being as open as possible, here goes. Plus, I owe an explanation to Mark Boslet of the blog TechPulse360 of how I did it (whom I met while presenting at the Dow Jones Wireless Innovation Conference today), and another of my guiding principles is always to blog about something whenever possible (Henry Ford-style) so I don't have to repeat myself.
So here's how to get 2,000 plus followers in 10 days(ish):
(Caveat, I'm only at 664 followers as I write this, but I've only been at it for two days, so I think 2000+ in 10 days is totally achievable)
(Second caveat - you may not want to have 2000 followers. More is not necessarily better, except when it is. It's up to you.)
OK so I am assuming you have a Twitter account already. And maybe you've made a bunch of updates, but you just don't have that many followers and would like more.
So I'm actually pretty reluctant to post this Twitter secret I've figured out, because it's actually a pretty amazing secret, but in the spirit of always being as open as possible, here goes. Plus, I owe an explanation to Mark Boslet of the blog TechPulse360 of how I did it (whom I met while presenting at the Dow Jones Wireless Innovation Conference today), and another of my guiding principles is always to blog about something whenever possible (Henry Ford-style) so I don't have to repeat myself. So here's how to get 2,000 plus followers in 10 days(ish): (Caveat, I'm only at 664 followers as I write this, but I've only been at it for two days, so I think 2000+ in 10 days is totally achievable) (Second caveat - you may not want to have 2000 followers. More is not necessarily better, except when it is. It's up to you.) OK so I am assuming you have a Twitter account already. And maybe you've made a bunch of updates, but you just don't have that many followers and would like more. So the first thing you should do is head over to Twollo.com (note - not twollow.com - no "w" at the end! Important). They have a stupendously amazing feature that lets you automatically follow up to 500 people for any keyword topic of interest. So if you like cars, for example, just tell Twollo to have you follow anyone who twitters about cars. Within a day or two you'll be following several thousand people. About 30% of them will follow you back. But there's a catch: Twitter only lets you follow 2,000 people. Actually it's more complicated than that. This blog does a good job of explaining it, so read & understand it. So now you'll need a bulk-unfollow program to get rid of all the people you followed that didn't follow you back. Presto, enter Twitter Karma. It lets you look up all the people you're following but aren't following you back. You just have to show "Only Following" and then "Bulk Unfollow" at the bottom. Presto, your Twitterverse should now be equalized once again. And the best part is, Twollo should automatically keep adding people you follow (that's what it does) so you just have to manually run Twitter Karma whenever you get up to 2,000 following to clean it out, and your overall number of followers will keep increasing! Enjoy. PS it helps if you have great content, but surprisingly it's really not necessary. For example, I got 279 followers forwww.Twitter.com/dcMOMO with only 3 updates!