ShareThis sends me to Mobile Marketing Association Forum 2013 Conference in NYC
There's an organization that's all about mobile called the "MMA". No, not the Mixed Martial Arts group, but rather the Mobile Marketing Association. ShareThis sent me to its 2013 Forum in NYC last week.
At the Forum, one speaker really stood out: Trish Mueller, the CMO of The Home Depot. Her talk about how THD is effectively using mobile inspired me to write a blog about "inherent vs. enhancement engagement" in mobile.
Another great thing that MMA did was having someone draw a visual representation of what was being discussed on a huge 4' by 8' piece of posterboard in real-time. They they displayed these visual representations of the panels & sessions in the conference area. I don't know if it was MXM that was actually providing the service, or just sponsoring it, but t was really powerful and well done.
Here's an example of someone in the process of drawing on the board as the panel was happening:
