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Green Goose - Hands down the best company in the LAUNCH demo pit

On DROdio

I spent a few minutes with Brian Krejcarek, founder of Green Goose.  I walked the entire demo pit at the LAUNCH conference, and Green Goose was by far the most interesting company in the pit.

Green Goose has created proprietary hardware running at 915 MHz in the form of small stickers that can be stuck onto everyday devices, such as pill bottles, toothbrushes, toys, etc.  as well as a software platform that makes these ordinary devices "smart".  The stickers connect to a small device that plugs into a home router (styled like a small green egg) and has approx. a 200' range.

Brian gave me a demo of the technology platform by brushing his teeth, playing with toy swords and taking his daily medication.  After each action, a web app showed the action having been taken, and brian accrued points for each action.  This is a cool, real-world way to stop data from being lossy (see Manifesto point #13) and capture it in fun ways.  It gets to the "gamification" trend (props to Nathan Lands of Gamify.com!) that's impending.

Here's Brian's working demo of Green Goose's technology:

I spent a few minutes with Brian Krejcarek, founder of Green Goose.  I walked the entire demo pit at the LAUNCH conference, and Green Goose was by far the most interesting company in the pit. Green Goose has created proprietary hardware running at 915 MHz in the form of small stickers that can be stuck onto everyday devices, such as pill bottles, toothbrushes, toys, etc.  as well as a software platform that makes these ordinary devices "smart".  The stickers connect to a small device that plugs into a home router (styled like a small green egg) and has approx. a 200' range. Brian gave me a demo of the technology platform by brushing his teeth, playing with toy swords and taking his daily medication.  After each action, a web app showed the action having been taken, and brian accrued points for each action.  This is a cool, real-world way to stop data from being lossy (see Manifesto point #13) and capture it in fun ways.  It gets to the "gamification" trend (props to Nathan Lands of Gamify.com!) that's impending. Here's Brian's working demo of Green Goose's technology: UPDATE:  Brian made it to the demo stage; here's the last bit of  him up on stage (sorry no audio): And here's a picture of Brian showing off his "smart" toy swords: //

No, really. It doesn't have to be perfect. Just get it launched.

On The Best of Sett

I get so many entrepreneurs telling me that their product isn't ready to be launched. While you definitely have to have something to launch, you almost surely don't need something as good as you think.

As a reminder, here's what the Amazon.com site looked like when it launched:

You might say, "but that was a long time ago. the world has changed." Oh yeah? Here's what Twitter's site looked like in 2006 when it launched:

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