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Overlooking The Obvious: It's All About Intent

There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads.  The crux of the story is this:  The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising.  Facebook has been working for years to discern "intent" via a complex formula that creates a social graph for each user, with big data mining algorithms that seek to divine what a user will be interested in based on that graph, so ads can be targeted in real-time to those users.  

And instead, what's proving best at monetizing off "intent" is good, old-fashioned ad retargeting, which Facebook has recently started doing.

What struck me is that for the first time in years, a Facebook ad recently caught my eye.  And it was a retargeted ad.  

Learning to Take Insanely Great Pictures

My wife and I are on a quest to learn how to take insanely great pictures.  We are just starting this journey and I invite you to share it with us if photography is a passion of yours.  The picture above is one of our first attempts at taking the kinds of photos that have a "wow" factor that transcends a regular photo. The photo was taken by my wife; that's my friend Keoni on the left and me on the right.

My first step was to learn about cameras and settle on the right one for me.  After doing a lot of research, I chose the Panasonic Lumix GX1.  I explain below why I bought this camera and what I think of it, and I'll be posting more in the community section as I learn more about how to take world-class photos.