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Virgin's T2 SFO Takeover: A Fail, For Now

Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins.  The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins.

I tried it out when I flew into T2 on Virgin yesterday, and had high hopes.  Unfortunately, it's a fail, for now, because it doesn't work.  My guess is that the GPS simply isn't good enough indoors yet.  Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions.

Here's a video of me trying the Virgin T2 Takeover social media campaign:

Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins.  The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins. I tried it out when I flew into T2 on Virgin yesterday, and had high hopes.  Unfortunately, it's a fail, for now, because it doesn't work.  My guess is that the GPS simply isn't good enough indoors yet.  Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions. Here's a video of me trying the Virgin T2 Takeover social media campaign: UB4NMPGFXCRE

Sick co-working space in SF: StartupHQ

Last July I visited a new startup hacker space called "StartupHouse" and I wrote a post up about it because I thought it looked really promising.

My, how things can happen in the span of 9 months.  It's been re-named "StartupHQ," with StartupHouse becoming the hacker hostel next door (bunk beds or regular beds, cost around $30 to $50/night.) StartupHQ is not just promising -- it's looks amazing for small startups and for events (max 150 people, they say).

Here's what the space StartupHQ looked like when I saw it originally:

Here's the exact same space today:

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