hide

Read Next

The Secret To Getting Really Good Press

Picture is from this article on the cover of The Wall Street Journal's Marketplace section in 2004. Also see my more recent blog post with a video demonstrating how I find names & compose specific emails that work to get reporters' interest

In this post I'll spill the beans and tell you how I get really good press in outlets like TechCrunch, Mashable, CNET, CNN, CNBC, CSPAN, ABC, the WSJ (cover of Marketplace 7/04), Forbes, TechMeme, FastCompany, BBC, and literally hundreds of other publications.

Nothing I'm going to say here is so revolutionary that others couldn't figure it out yourself, but somehow I've figured out the details to make my formula work, and the magic really is in the details.

First off, let's think about what a reporter's daily life is like.  Most reporters, from what they tell me, get several hundred emails a day.  Many of those emails are from PR people spinning their latest client.   So already it's hard to get their attention.  And if you're just another one of those PR people, forget about it.

Don't Communicate Helplessness, Especially If You Feel Helpless

On SEBASTIAN MARSHALL

Okay, I've almost got all my email inboxes almost empty now.

I get a ton of mail. I hired an assistant and automated some of it, and I still get a ton of mail. More than I can answer normally.

I'm gradually building more systems, both technology, decisionmaking, and people to process all of this, because I have opportunities worth a lot of cash, a lot of cool stuff, and a lot of ability to connect with interesting people sitting in my inbox. At any given time, there's probably 3-4 very interesting things buried in the dozens of mails I get.

And I also get a kick out of helping people. I like getting and answering questions when I can.

But then I realized, one particular type of questioning makes me cringe, and I dont want to write back to people that write like that.

Rendering New Theme...