It still surprises me that people send emails out like this one where they cc dozens -- or in this case hundreds-- of (well known) people. The biggest risk is a complete lack of control over what a recipient will say when they 'reply to all'.
I'm writing this blog post so I can send it as my 'reply to all' response when I get emails like these. I may as well educate someone to the dangers of what they've done as well as the etiquette rules they've broken by doing so.
If you've arrived at this post because you're a fellow mass cc recipient like I was, welcome. Do you want to get some value out of the mass cc email you've endured? Why not read one of my blog posts about technology for entrepreneurs? Maybe the one highlighting my fundraising manifesto, about how AppMakr raised $1MM leveraging AngelList (with interviews of Naval as well as George of CRV and Shai of SVB). Or the one about our awesome company culture and our company's Core Values Manifesto. Or maybe about the Things I Know to be True.
Enjoy, and subscribe if you want more.
wELL (oops, I forgot to turn off caps after my last email to whoever it was that sent the stupid REFUSE IT spam) Dan, thanks for sending your much nicer message about the dangers of mass emails. I, on the other hand, have been a little out of sorts lately, and had had all I could take, so everyone got to see a little of nasty me. LIke your post about the things you know to be true as well. So, something good came out of the drivel after all. I will subscribe. Live long and prosper!
Picture is from this article on the cover of The Wall Street Journal's Marketplace section in 2004. Also see my more recent blog post with a video demonstrating how I find names & compose specific emails that work to get reporters' interest
In this post I'll spill the beans and tell you how I get really good press in outlets like TechCrunch, Mashable, CNET, CNN, CNBC, CSPAN, ABC, the WSJ (cover of Marketplace 7/04), Forbes, TechMeme, FastCompany, BBC, and literally hundreds of other publications.
Nothing I'm going to say here is so revolutionary that others couldn't figure it out yourself, but somehow I've figured out the details to make my formula work, and the magic really is in the details.
First off, let's think about what a reporter's daily life is like. Most reporters, from what they tell me, get several hundred emails a day. Many of those emails are from PR people spinning their latest client. So already it's hard to get their attention. And if you're just another one of those PR people, forget about it.
Okay, I've almost got all my email inboxes almost empty now.
I get a ton of mail. I hired an assistant and automated some of it, and I still get a ton of mail. More than I can answer normally.
I'm gradually building more systems, both technology, decisionmaking, and people to process all of this, because I have opportunities worth a lot of cash, a lot of cool stuff, and a lot of ability to connect with interesting people sitting in my inbox. At any given time, there's probably 3-4 very interesting things buried in the dozens of mails I get.
And I also get a kick out of helping people. I like getting and answering questions when I can.
But then I realized, one particular type of questioning makes me cringe, and I dont want to write back to people that write like that.