hide

Read Next

Focusing on Focus: Why We Sold AppMakr

Back in January of 2010, my co-founders Sean, Isaac and I created one of the first mobile app creation platforms, AppMakr.

At the time, we had a thriving mobile app consulting business called PointAbout, and we were building high-end (and expensive) apps for large brands. Our team made the iPhone app for The Washington Post and Cars.com. We built the Newsweek iPad app and an iPad app for Disney, along with apps for clients like General Motors, US Army, the Entertainment Software Rating Board and others.

Making custom apps was really expensive -- especially in those early days. We had a dream of democratizing app creation so it was accessible to anyone. From that idea, AppMakr was born.

The day before we launched AppMakr, our team took bets on how many apps would be made in AppMakr's first month. Some people guessed 10, others 100. We had no idea what were about to unleash: In AppMakr's first 3 months, users made many thousands of apps. We had to scramble to support the growth. We even got angry calls from Apple's app review team who were overwhelmed by the number of apps being submitted; that's how our App Quality Index came to be, as a way to turn their frown upside down.

On Design Driving Everything, by Joshua Gross

On SEBASTIAN MARSHALL

Joshua Gross has been interested in the intersection of art and computers since he was nine years old -- and it shows. He's regularly brought into companies at incredibly high rates to improve their front-end design and user experience, and consult with management over ensuring their products connect with customers. This interview is key for startup founders, programmers, product managers, and people in venture capital: if you're needing to understand what makes a product good for an end user, Joshua Gross is illuminating.

Joshua is currently offering a GiveGetWin deal "Get User-Centric to Win" -- perfect for startup founders, investors, those working on UI/UX, and other front-end developers, product managers, and creatives.

Design Drives Everything, by Joshua Gross, as told to Sebastian Marshall

Design really is the fundamental way a product works and interacts with the end user, the person using the product. It's more than how something looks or how it feels. It's how it looks, feels, works, and you could even go as far as to say it's why it works the way it does.

A chair is designed to fit the human form, for instance. Imagine you didn't take people into consideration when designing a chair, and only took into account making it look good. It could be too skinny, or have a bad angle, or otherwise be wildly uncomfortable. It doesn't make sense to make a chair to look pretty, you do it for people to sit on.

Rendering New Theme...