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Podcast Interview: Jim Hopkinson of WIRED

Daniel Odio gives tips and tricks for entrepreneurs!

Click to listen to "Episode 65: Interview Part 1" and click to listen to "Episode 66: Interview Part 2"

Jim Hopkinson, Wired.com's Marketing Guy and creator ofThe Hopkinson Report, recently interviewed me for his Hopkinson Report podcast. Here's a Tweet of Jim's about the Podcast, and another one about my social media hardware bag and another on my blog posting about how to hire people effectively.

Here is a transcript of the Podcasts

You Can't Save Everyone

On Snippets

The Good Times is one of those oversized local weeklies that you can't not be familiar with if you live in Santa Cruz and even occasionally frequent the area's coffee shops or delis. The paper is unremarkable, a conglomeration of earnest local reporting, event listings, and advertisements. My understanding is that most cities of a certain size and demographic have their own version of the Good Times.

Anyway, my favorite part of the publication is, without a doubt, the page devoted to "local talk.” I like it for the same reason I like reading letters to the editor in small-town newspapers; that is, I love the roughness and directness of the typical sentiment. There is an endearing amateurism to the whole proceeding. It's the equivalent of a group of friends discussing things after dinner. There is a refreshing lack of rhetorical loftiness, which I guess is another way of saying there's not a whole lot of bullshitting.

In most editions, there is a single query and five or six responses. The responses - typically a sentence or two in length - are seemingly extemporaneous, transcribed next to a candid photo of some local citizen who was probably out buying groceries when they were politely accosted by a Good Times reporter.

The question in a recent edition (Cover Story: “Derby Girls Get It Done”) was this: Is Buying Local Always the Best Option”

Of the five citizens weighing in on the matter, three did indeed espouse “buying local” as the best option, one remained ambivalent, and one figured that it was not - but only because some goods are not available from local sources. The answer that I felt best encapsulated the general mood of Santa Cruz came from an older man named Eliahu Goodman, who told the reporter, “[Buying local] supports our community... and provides jobs for people I care about.”

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