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Post-Deal Best Practices In the Socialize Acquisition by ShareThis

This post is a work in progress, since we’re just now selling our company Socialize to ShareThis.  I also wrote about how the experience feels, and what getting a deal done is like.

One of my goals is to ensure a successful outcome from the deal.  I'll start by defining what I mean by "successful outcome:"  That the combination of the two companies produces more value together than we would have been able to achieve alone.

The first thing I did was start writing an Integration Document with my co-founders when we signed the term sheet.  This document laid out the specific goals of the acquisition, the  resources we had at our disposal, and the key items we would need to request to achieve those goals.  Once we had co-edited that document in Google Docs to a point where we were all satisfied with it, I shared it with the ShareThis executive team.  

I had already discussed and gotten agreement from Kurt, the CEO, on what the main goals of the acquisition were pre-term sheet.  In the integration document, I outlined how we were going to prioritize those goals, and what resources we were going to put into them to achieve the goals.  

Focusing on Focus: Why We Sold AppMakr

Back in January of 2010, my co-founders Sean, Isaac and I created one of the first mobile app creation platforms, AppMakr.

At the time, we had a thriving mobile app consulting business called PointAbout, and we were building high-end (and expensive) apps for large brands. Our team made the iPhone app for The Washington Post and Cars.com. We built the Newsweek iPad app and an iPad app for Disney, along with apps for clients like General Motors, US Army, the Entertainment Software Rating Board and others.

Making custom apps was really expensive -- especially in those early days. We had a dream of democratizing app creation so it was accessible to anyone. From that idea, AppMakr was born.

The day before we launched AppMakr, our team took bets on how many apps would be made in AppMakr's first month. Some people guessed 10, others 100. We had no idea what were about to unleash: In AppMakr's first 3 months, users made many thousands of apps. We had to scramble to support the growth. We even got angry calls from Apple's app review team who were overwhelmed by the number of apps being submitted; that's how our App Quality Index came to be, as a way to turn their frown upside down.

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