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Post-Deal Best Practices In the Socialize Acquisition by ShareThis

This post is a work in progress, since we’re just now selling our company Socialize to ShareThis. I also wrote about how the experience feels, and what getting a deal done is like.

One of my goals is to ensure a successful outcome from the deal. I'll start by defining what I mean by "successful outcome:" That the combination of the two companies produces more value together than we would have been able to achieve alone.

The first thing I did was start writing an Integration Document with my co-founders when we signed the term sheet. This document laid out the specific goals of the acquisition, the resources we had at our disposal, and the key items we would need to request to achieve those goals. Once we had co-edited that document in Google Docs to a point where we were all satisfied with it, I shared it with the ShareThis executive team.

I had already discussed and gotten agreement from Kurt, the CEO, on what the main goals of the acquisition were pre-term sheet. In the integration document, I outlined how we were going to prioritize those goals, and what resources we were going to put into them to achieve the goals.

From Concept Art to Model

On Gorilla Tactics

A lot of concept artists who join our team are quite skilled, they just don't quite know what is required from a professional concept artist in the games industry. So let's walk through it.

### The Process! ### The first thing that a concept artist should do is create a rough sketch of the asset requested. This will allow the artist to get feedback on their sketch before putting too much time into it. If the asset needs to be abandoned, it should be before the artist has put any significant amount of time into the concept.

Here is an early sketch of a bench asset for Kung Fu Kingdom done by Christa Wolf ( http://www.nameless-account.deviantart.com/ ).

This sketch was green-lighted, so the next thing Christa did was to create a turnaround sheet for the bench. The turnaround includes a profile view, a front view, and a 3/4 view. At this point she is able to add more details to the sketch, since the basic shape has been green-lighted.

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