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Designing for Social Apps: My presentation at MoDevUX

I spoke this week at the fantastic MoDevUX conference about how Socialize has designed an API & SDK for app developers. The Socialize SDK has seen rapid uptake from developers, as detailed in this post. Here's my presentation:

SDK Marketing For Developers

Hello,

I am a co-founder of a new start-up. Our product is an SDK for iOS apps.We provide a new type of analytics service for app developers.

Our marketing efforts so far were AdWords, some email marketing and some coverage is leading tech blogs.We got some traction and have around 100 registrations and 40 SDK integrations.So far the tech blogs had the best outcomes, but we cannot rely on it as a marketing strategy.

Would love to hear your tips, insights and thoughts regarding marketing (SDK) for developers, what are the best channels etc., and if you can share some stories from socialize.

Thanks!

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