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Designing for Social Apps: My presentation at MoDevUX

I spoke this week at the fantastic MoDevUX conference about how Socialize has designed an API & SDK for app developers. The Socialize SDK has seen rapid uptake from developers, as detailed in this post. Here's my presentation:

Agile Scrum: Delivering Broken Software Since 1991

On Imported Blog

Update: This is quite a long article. If you're looking for a quick read, it breaks down a bit like this:

Update 2: There are active and interesting discussions of this article on HackerNews and Reddit

I have a lot of love for Scrum, the software development process. I have my own little box of Index Cards and Sharpies, and I have sized Backlogs for many of my side projects. Scrum has potential to empower developers more than almost any other set of techniques.

But in almost every implementation of Scrum I've seen in The Real World™, managers are incentivized to help their team deliver broken software to a deadline, and usually end up succeeding in the former and failing in the latter. And when implemented like that, a system that should be an absolutely overwhelming win for developers becomes a tool to beat them around the head with...

So here's Scrum, simplified, and as it's meant to work: You have a Backlog of work to complete, broken down in to Stories, which ­are distinct pieces of work that should take a few hours to a few days to complete. These are frequently displayed on a Story Board, real or virtual.

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