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How I made the Socialize demo video using an iPad, PowerPinch & a BlackMagic box

I recently wrote about how I've swapped PowerPoint out for something I call PowerPinch (a term I made up).

When it came time to make a demo video for Socialize, I wondered if I could use PowerPinch to make the video, and then somehow capture what was happening on my iPad.  It turns out, you can.  Here's the finished video, and below is how I did it.

First, I made the demo video using my PowerPinch process.  To learn more about that part, read this blog on PowerPinch.

I recently wrote about how I've swapped PowerPoint out for something I call PowerPinch (a term I made up). When it came time to make a demo video for Socialize, I wondered if I could use PowerPinch to make the video, and then somehow capture what was happening on my iPad.  It turns out, you can.  Here's the finished video, and below is how I did it. First, I made the demo video using my PowerPinch process.  To learn more about that part, read this blog on PowerPinch. Then, I made a script for the video using Google Docs (pic at right). Once I was ready to capture, I bought a BlackMagic H.264 Pro Recorder box from Amazon, an HDMI cable, the HDMI iPad 2 Connector, and a mini USB cable.  That's all the hardware I needed to connect my iPad to my Macbook Pro and start recording the content of my iPad screen. The BlackMagic box comes with its own capture software, called Blackmagic Media Express, which was perfectly sufficient for the job. I then read the script into a pair of Logitech USB Headphones and used audio editing program Audacity to splice the audio together the way I wanted it. I imported both the video and the audio into iMovie, and exported an .mp4, which I then uploaded to Vimeo and YouTube.  Presto! The video isn't as smooth as I'd like, but for a $500 hardware budget, I'll definitely take it as a v1.  It's more polished than anything I could've done without having to whip out AfterEffects.  Plus it's kinda cool to have done it on the iPad.  If you do have a $5k+ budget to spend, I'd recommend a company like DigitalFlair, which made our AppMakr demo video. I'd love any ideas you have to improve on this v1 -- at some point I'll try making another one based on what I learned from the first go-around.  So if you have any thoughts or any questions on how I did it, please leave them in the comments below.

Tile is Lojack for Anything

A few months ago I blogged about mobile apps, and a startup in particular that was unlocking data from cars via its mobile app.  Recently, my wife turned me on to another great example, a startup called Tile.  

If you've ever lost anything -- your keys, your wallet, etc. -- then you'll love Tile, because it'll help you find them.  Which means that all of us will love Tile.  It's like Lojack... for anything.

Tile is unlocking the data about where your items are and giving our phones access to that data via a mobile app.  It's sweet, and it's another incredible example of why I blogged two years ago that mobile is going to be way bigger than we'd imagined.  

Check the video out, and pre-order your Tiles too, if you're as much of a fan as we are!

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