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My lecture to MBAs who don't "get it" (but want to) at Georgetown University

Yesterday Casey Golden of A Small Act Network and I were invited by Jim Hunt to be guest lecturers at Georgetown University on entrepreneurism for an MBA class on the subject.

I talk about how I got Seth Godin to agree to making an app through our startup AppMakr (it happened while I was in an IKEA parking lot), how MBAs will be running companies and need to "get" social media, because their customers do, how I had a revelation in the shower that led to my previous real estate company getting an 100x increase in traffic and leads, and much more.

The lecture is below.  Enjoy!

My Goals for 2013

On No Status Quo

This month I started writing down my goals for the very first time. There have always been things I really want to do, but somehow I never bothered to write them down. At first I thought I was just being pragmatic. After all, I already know what my goals are. How is it going to help if I write them down?

But now I've realized that I was actually scared of the future. Writing down your goals forces you to look into your own future, and that can get scary. Not only do you have to know what you really want, but you also have to confront the idea that it's not going to happen unless you start working towards your goals.

I've always wanted to start my own business. Ever since I remember myself, I've been daydreaming about being a successful entrepreneur, being my own boss, and more recently, making a positive contribution to the world. But the ugly truth is that none of this is going to happen unless I start taking action right now. Writing down my goals forces me to confront the harsh reality and actually start working towards my future.

I know that things will get tough at some point. They always do. But persisting through hardship is what separates successful people from those who never manage to get anything done. I've learned this myself the hard way. But now that I write down my goals, I know exactly what I'm struggling for. And I won't stop until I get there.

I write down my yearly, monthly, weekly and daily goals. Most of my monthly goals are small steps towards my yearly goals, my weekly goals are small steps towards my monthly goals, and so on. If what I'm doing this month won't help me get where I want to be at the end of this year, should I really be doing it?

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