I moderated a panel this week at the Mobile Health Expo on the pros & cons of native vs. HTML mobile development.
The panel speaker was Bill French, and he did a great job outlining the advantages and disadvantages of each approach. You can also find a related blog I posted of the recent Silicon Valley Mobile Monday event on the same topic.
Anyone trying to understand the challenges in mobile development should understand the mobile pyramid, and read PointAbout's whitepapers on the topic - especially the one on 14 mistakes not to make.
The video of Bill's presentation is below. You can also download his slides in Keynote and PowerPoint formats.
I moderated a panel this week at the Mobile Health Expo on the pros & cons of native vs. HTML mobile development.
The panel speaker was Bill French, and he did a great job outlining the advantages and disadvantages of each approach. You can also find a related blog I posted of the recent Silicon Valley Mobile Monday event on the same topic.
Anyone trying to understand the challenges in mobile development should understand the mobile pyramid, and read PointAbout's whitepapers on the topic - especially the one on 14 mistakes not to make.
The video of Bill's presentation is below. You can also download his slides in Keynote and PowerPoint formats.
Yesterday I moderated a panel on mobile web vs. native apps, courtesy of Digital Media Wire's conference track at the National Association of Broadcasters NABShow conference in Las Vegas. Here's the session description:
Mobile Apps v Mobile Web: What's the Winning Formula?
With the proliferation of the Apple iPhone and iPad, Google's Android platform and new Blackberry services, there has been an explosion of growth of mobile applications of all kinds. At the same, more consumers are accessing content through the "mobile web", i.e., sites created specifically for mobile devices and accessible through mobile browsers with no download or installation required, than ever before. With the huge buzz around apps it would seem that mobile applications are taking over, but the race is far from over. This panel will discuss the competing considerations in determining whether to go app
or web. Will the "mobile web" eclipse "mobile apps" in the future? Who will be the winners and losers?
The session featured the following panelists:
Here's a video of the event:
Yesterday I moderated a panel on mobile web vs. native apps, courtesy of Digital Media Wire's conference track at the National Association of Broadcasters NABShow conference in Las Vegas. Here's the session description:
Mobile Apps v Mobile Web: What's the Winning Formula?
With the proliferation of the Apple iPhone and iPad, Google's Android platform and new Blackberry services, there has been an explosion of growth of mobile applications of all kinds. At the same, more consumers are accessing content through the "mobile web", i.e., sites created specifically for mobile devices and accessible through mobile browsers with no download or installation required, than ever before. With the huge buzz around apps it would seem that mobile applications are taking over, but the race is far from over. This panel will discuss the competing considerations in determining whether to go app
or web. Will the "mobile web" eclipse "mobile apps" in the future? Who will be the winners and losers?
The session featured the following panelists:
Gadi Mazor, Co-Founder & CEO, Nobex Technologies
Peter Scott, VP, Emerging Media, Turner Broadcasting/NBA Digital
Jason Deal, SVP, Digital Account Director, Initiative U.S.
Jim Spencer, Founder and President, Newsy
Here's a video of the event:
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