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Daniel on 'Future of Advertising' Panel at VentureBeat's MobileBeat Conference

I'll be the first to tell you that I don't know all that much about the state of mobile advertising today, which is the first thing I said on the panel I was just on at VentureBeat's MobileBeat conference.  I have a perspective as a developer of apps from my past life running a mobile consulting business (which we've since sold), and as a publisher of over 7,000 apps through our AppMakr platform, which integrates AdMob, Millennial Media, Medialets and custom ad units.

I have, however, been getting deep into the world of DSPs, SSPs and RTB (here's a great article about how those crazy acronyms work), and with Socialize, we're building a next-generation Interest Graph out of thousands of mobile apps.  This will provide deep user data for advertisers, which is why I participated on this panel, along with:

Devindra Hardawar, the lead MobileBeat Writer for VentureBeat led the discussion focusing on the past, present, and future waves of mobile advertising, as well as an overview of where mobile advertising is headed.

Here's a video of the panel (sorry audio is so low -- crank it up!):

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I'll be the first to tell you that I don't know all that much about the state of mobile advertising today, which is the first thing I said on the panel I was just on at VentureBeat's MobileBeat conference.  I have a perspective as a developer of apps from my past life running a mobile consulting business (which we've since sold), and as a publisher of over 7,000 apps through our AppMakr platform, which integrates AdMob, Millennial Media, Medialets and custom ad units. I have, however, been getting deep into the world of DSPs, SSPs and RTB (here's a great article about how those crazy acronyms work), and with Socialize, we're building a next-generation Interest Graph out of thousands of mobile apps.  This will provide deep user data for advertisers, which is why I participated on this panel, along with: Jim Payne, CEO of Mopub David Williams, VP of Mobile Product Management at AT&T Interactive Zephrin Lasker, CEO of Pontiflex Jon Phenix, VP of Publisher Services at Nexage Krishna Subramanian, Co-Founder of Mobclix Devindra Hardawar, the lead MobileBeat Writer for VentureBeat led the discussion focusing on the past, present, and future waves of mobile advertising, as well as an overview of where mobile advertising is headed. Here's a video of the panel (sorry audio is so low -- crank it up!): >

So It Begins

On The Troubled Tree

Eating disorders are cruel. Especially on holidays. Especially on any days, that end in y. Why, you may ask? Well, it is pretty simple. Eating disorders always have the final say at the days end, sometimes even sooner.

It may be confusing, but for me, the best way to describe my eating disorder is like a personal, romantic relationship. We will call my eating disorder Pete, just for fun.

Pete and I became friends when I was eight years old. I was fat. Seriously overweight. My mom, bless her heart (for she did not know better) took me, fat eight year old to Weight Watchers. I began to diet. One of many that I would try over the next fifteen years. But being a kid always seemed to get the best of me. I could not resist the sweets, the temptation, the desire to just eat like all the other kids.

Insert Pete. I found out that I could eat what I wanted as long as a few days before weigh in, I did not eat at all. Pete became my best friend. As I got our, my relationship with Pete changed.

Pete was there when I needed a shoulder to cry on. Pete was there when I wanted to feel empty so I could ignore the anger and the depression. Pete was there when I felt like I had no one else. Pete even introduced me to his best friend, self-harm. We will call that Steve. I knew I could turn to Pete whenever, and if I didn't feel in the mood for Pete, I had Steve too.

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