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Deconstructing AngelList: How to Optimize Your Funding Profile

AngelList is a platform that connects entrepreneurs to angel investors to raise seed stage capital.

Out of the $1.5 million dollars in angel funding we've raised for Socialize, over $1 million came from introductions made on AngelList.  We were very early AngelList users under our AppMakr brand, with Brendan Baker doing a detailed analysis of our use of AngelList in his Anatomy of a Seed project.  I also wrote a lengthy manifesto about our fundraising experience, and when AngelList was very new I interviewed Naval Ravikant, one of the AngelList founders.

Recently, using AngelList has changed the way I've been fundraising.  Where traditionally, I've had to dedicate a block of time to fundraise full time, I can now fundraise passively, meaning just by focusing on having an optimized AngelList presence and a few specific techniques, I don't have to spend blocks of my time finding high quality angels.  That is a game changer for us -- fundraising is an incredibly distracting process, and it's especially hard to innovate and iterate on your startup when you're distracted by bolstering the company's bank account.  Being able to have angels come to me has given me a freedom as an entrepreneur that's just fantastic.

As I was talking to my friend Ben Young, CEO of Nexercise, about this sea-change in fundraising, I offered to critique his AngelList page to help him optimize it for this type of inbound passive investment.

Welcome to My New Blog

On No Status Quo

Hi everyone and welcome to my new blog! As this is one of my first posts here I'd like to introduce myself and explain why I've called this blog No Status Quo.

My name is Emil and I'm a 21-year old student from Latvia. I've spent the last three years of my life studying in the United States and the Netherlands. I'm studying economics, psychology and mathematics. A strange combination, I know. I'm currently in my last semester, and I'm really looking forward to graduation.

Why? Well, I have some great plans after finishing college. But first let me start by explaining what I don't want to be doing after I graduate.

I no longer want to study at a university because all the world's knowledge is freely available on the Internet. If the world's greatest universities offer their lectures for free, why would I waste my time and money studying at an average institution? Sure, I might not get any credentials for what I learn online, but I want to live a life in which I'm rewarded for knowledge and hard work, not formal credentials.

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