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My awesome sub-$500 HD Camera Setup

I've been using the Kodak Zi8 camera for several years now, and it's been a workhorse of my ability to capture content.  I originally reviewed the Zi6, and then reviewed the Zi8 more recently on this blog, and I also did a post on using a wide-angle lens with the Zi6 or Zi8.

But recently, I gave a speech at TJHSST and the Zi8 failed to record the video correctly, so I decided it was time to revisit my setup, since capturing content is so important to me (as per our company manifesto points #13 and #19).

The price of the Zi8 camera has come down so much since its launch (from above $200 to under $100 now) that I decided to use the following strategy:

Here's a video of the entire setup, with pics below that:

Overlooking The Obvious: It's All About Intent

There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads.  The crux of the story is this:  The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising.  Facebook has been working for years to discern "intent" via a complex formula that creates a social graph for each user, with big data mining algorithms that seek to divine what a user will be interested in based on that graph, so ads can be targeted in real-time to those users.  

And instead, what's proving best at monetizing off "intent" is good, old-fashioned ad retargeting, which Facebook has recently started doing.

What struck me is that for the first time in years, a Facebook ad recently caught my eye.  And it was a retargeted ad.  

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