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Overlooking The Obvious: It's All About Intent

There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads.  The crux of the story is this:  The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising.  Facebook has been working for years to discern "intent" via a complex formula that creates a social graph for each user, with big data mining algorithms that seek to divine what a user will be interested in based on that graph, so ads can be targeted in real-time to those users.  

And instead, what's proving best at monetizing off "intent" is good, old-fashioned ad retargeting, which Facebook has recently started doing.

What struck me is that for the first time in years, a Facebook ad recently caught my eye.  And it was a retargeted ad.  

iPad Mini Keyboard Shootout

Last year I did a keyboard shootout on the fullsize iPad Keyboard.  The winner was a ZAGG keyboard (rebadged by Logitech).  That keyboard has been fantastic -- I can type on it just as quickly as I can on my laptop, allowing me to bring my iPad + keyboard to meetings and be super productive.  (Click here for a related post on hyper productivity on the laptop).