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CMOs: Stand Out In The Mobile Engagement Crush

This week, Facebook Home, an Android app that will change a user’s phone home screen and core features, will make its consumer debut. 

Facebook's Home initiative is the latest salvo in the mobile engagement battle, which has been looming since the introduction of the iPhone in 2007, although most are just becoming aware of it now.  In fact, the 'engagement crush' is just beginning and will get much worse in the next few years.

This issue is so significant that CEOs and CMOs of Fortune 500 companies are going to find their jobs in jeopardy if they don't take immediate and decisive action to launch a meaningful mobile strategy for their companies.  Many companies mistakenly think their businesses do not have anything to do with mobile, but that's incorrect:  Mobile devices like smartphones and tablets are the way consumers and businesses will interact with brands and each other. This means that every business needs to have a coherent mobile strategy that at its core considers how its customer base will want to interact with it using mobile devices.

Windows RT: Forget what the tech press has told you, they are WRONG!!

On TechWalkTheWorld..

DO a search to investigate Windows RT 8 and you'd be presented with a common opinion amongst most quarters of the tech press when you see popular news sites presenting headlines like these

Headlines like these and reading this particularly scathing review of the device from Paul Thurrott amongst others where Windows RT is described as "(Windows RT) is simply too underpowered to provide a satisfactory experience." and "Windows RT does everything slowly. Everything. The day-to-day experience is terrible." anyone doing research about Windows RT would be forgiven for thinking Microsoft has released a bit of a dud here.

Well the truth is far from it, far from it if your expectations of what you are buying are set correctly and you have an understanding if what Windows RT is and is not...

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