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Podcast Interview: Jim Hopkinson of WIRED

Daniel Odio gives tips and tricks for entrepreneurs!

Click to listen to "Episode 65: Interview Part 1" and click to listen to "Episode 66: Interview Part 2"

Jim Hopkinson, Wired.com's Marketing Guy and creator ofThe Hopkinson Report, recently interviewed me for his Hopkinson Report podcast. Here's a Tweet of Jim's about the Podcast, and another one about my social media hardware bag and another on my blog posting about how to hire people effectively.

Here is a transcript of the Podcasts

How to Quickly Improve Your Company's Online Reputation

On Zach Browne

Online reputation management becomes vital when a potential customer searches for your company on a search engine only to find damaging information about your business on the top of the search results.  Since almost 100% of internet searchers use the first three search engine results, a negative reflection of your company's image can take its toll on business. There are several scenarios which would cause this to happen but typically it is when someone posts a negative review on sites like RipOffReport, Yelp, Epinion or Angie's List. The predominant issue regarding negative information is that instead of someone telling their friends or family, it is viewed by thousands and thousands of people. This can inflate small issues that may not have been handled properly make your organization look much worse than it actually is. With that being said, most businesses don't have any problem getting their corporate website to the number one position on Bing, Google, and Yahoo. The problem comes about when negative content dominates the rest of the SERP (Search Engine Results Page) as well. In these types of situations businesses need to administer online reputation management to salvage their good name and increase traffic and visibility of their brand in a positive light. The administration of managing your company's online reputation is not easy, it takes time and patience, but it's much better than the alternative. Try to envision the search results page as a piece of virtual real estate your company needs to acquire. It's going to take a lot of planning and time to develop your real estate. But if you don't own your real estate, it will own you.

Add multiple search results for your business pushing the negative content below the fold, or the part of the page not seen when the results are returned in your browser. There are many ways to accomplish this but the most effective way is by using social media, mini-blog posting, and press releases.

Your strategy is to push negative search results below the fold with a combination of actions.

Create and promote your company's social media profiles. There are many authoritative social networks that you can setup profiles with that will quickly show up on top of the search results page. This is a short list of sites I recommend that are updated several times a day.

All profiles should at least include the following details:

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