I recently wrote about how I've swapped PowerPoint out for something I call PowerPinch (a term I made up).
When it came time to make a demo video for Socialize, I wondered if I could use PowerPinch to make the video, and then somehow capture what was happening on my iPad. It turns out, you can. Here's the finished video, and below is how I did it.
First, I made the demo video using my PowerPinch process. To learn more about that part, read this blog on PowerPinch.
Then, I made a script for the video using Google Docs (pic at right).
Once I was ready to capture, I bought a BlackMagic H.264 Pro Recorder box from Amazon, an HDMI cable, the HDMI iPad 2 Connector, and a mini USB cable. That's all the hardware I needed to connect my iPad to my Macbook Pro and start recording the content of my iPad screen.
The BlackMagic box comes with its own capture software, called Blackmagic Media Express, which was perfectly sufficient for the job.
I then read the script into a pair of Logitech USB Headphones and used audio editing program Audacity to splice the audio together the way I wanted it.
I imported both the video and the audio into iMovie, and exported an .mp4, which I then uploaded to Vimeo and YouTube. Presto!
The video isn't as smooth as I'd like, but for a $500 hardware budget, I'll definitely take it as a v1. It's more polished than anything I could've done without having to whip out AfterEffects. Plus it's kinda cool to have done it on the iPad. If you do have a $5k+ budget to spend, I'd recommend a company like DigitalFlair, which made our AppMakr demo video.
I'd love any ideas you have to improve on this v1 -- at some point I'll try making another one based on what I learned from the first go-around. So if you have any thoughts or any questions on how I did it, please leave them in the comments below.
I've had several people ask me what hardware I use to capture content. First, here are a few examples of the content I've captured:
Pew Research's "9 Tribes of the Internet" presentation
Mobile presentation at the Finnish Embassy
Here's what's in my bag of tricks (total cost $230.83):
Kodak Zi-6 HD Camcorder ($129.99 or get it refurbished for $99.99). This is a great little device and it captures video in HD. I prefer it over the very popular Flip camera for a few reasons: 1) It accepts external SD cards. This is a huge deal, as it gives you expandable storage (the camera uses about 1 gig every 15 mins, so you should get at least an 8 gig card for $20.51). 2) It uses regular AA batteries that can be swapped out when you need to, instead of having to recharge via USB connection.
I've had several people ask me what hardware I use to capture content. First, here are a few examples of the content I've captured: Pew Research's "9 Tribes of the Internet" presentation Mobile presentation at the Finnish Embassy Here's what's in my bag of tricks (total cost $230.83): Kodak Zi-6 HD Camcorder ($129.99 or get it refurbished for $99.99). This is a great little device and it captures video in HD. I prefer it over the very popular Flip camera for a few reasons: 1) It accepts external SD cards. This is a huge deal, as it gives you expandable storage (the camera uses about 1 gig every 15 mins, so you should get at least an 8 gig card for $20.51). 2) It uses regular AA batteries that can be swapped out when you need to, instead of having to recharge via USB connection. Vimeo Plus membership ($50/year), which allows me to upload HD video (YouTube allows this now too; I like the Vimeo interface better but you might not want to pay $50/year) USB Digital Voice Recorder (here's a good one from Amazon for $49.97). Make sure you get the type that just plugs into your computer using a USB connection - no cables required. Omnidirectional tabletop microphone ($22.99, plugs into the digital voice recorder). Great for capturing panelists by just putting it on the table; turns the surface area of the table into a microphone. A regular sized tripod, and the T-Pod tabletop tripod or the QuickPod ($17.37 on Amazon). These are critical to setting the Kodak Zi-6 camera up in places that aren't expecting you to be capturing content! Eneloop rechargable batteries (Costco & Sam's Club sell these for less than Amazon, about $20 for a set) You'll go through batteries quickly - about every 30 to 45 minutes on the Kodak camera, so always have replacements. The Kodak takes two AA batteries and my Olympus recorder takes one AAA (not sure about the RCA but probably similar). Some Additional Tips: I always put the voice recorder up by the speaker or panelists even if I'm videotaping using the Kodak HD camera. This way I get a clean audio source. If necessary, I can always splice them together using an editing program like iMovie, however I always try VERY hard to ensure there is no editing involved (i.e., get the Kodak HD video camera close enough to the speakers to be able to use its audio). Once you start editing, the content uploading process easily can take 10x as long. Do your best to never edit video, even if it looks less professional. Better to have it up & accessible than sitting on your to-do list because you haven't gotten around to doing the edits yet. By the way, an issue with getting the Kodak HD camera close will be that you can't get everyone in your shot if its a panel, etc. Here's a great blog post on a hardware hack to put a wide angle lens on a Flip camera. I haven't tried it on the Kodak yet, but it should work just as well. I have a contractor who transcribes my audio for between 50 cents to 1 dollar per minute of audio captured. This is another reason I use the digital voice recorder and the Kodak HD video camera. It's much easier to upload the audio and send it to her, than to wait until the video is uploaded. Let me know if you'd like her contact information. Also, by recording the audio separately, I can use AudioAcrobat to turn the audio into an iTunes Podcast. Also, Vimeo (and all the upload sites such as YouTube, Viddler, etc) has a limit of 1 gig per video, so I often have to upload the videos in segments (1 of 7, etc.) to upload the entire event.
I mentioned last week that I had a deadline which I was working towards. I'm going to explain a bit more about this because a) it's consuming my life these days and b) I have the feeling this is going to be the beginning of something big. If it is something big, I think it might be interesting to hear it from the beginning.
What is Y Combinator?
Y Combinator is a "startup accelerator". Since that doesn't mean much, I'll explain how it works. You and your cofounder apply to Y Combinator. If they like you and your startup idea, they give you around $20k in exchange for a small piece of your company.