hide

Read Next

Social Media Outlook 2011 Panel

Another great event by Paul Sherman's Potomac Tech Wire last week, as he hosted the Social Media Outlook 2011 event at the Ritz Carlton in McLean, VA.

Here's the description from the PTW site:

Social Media Outlook 2011 is part of the Potomac Tech Wire breakfast series that brings together senior executives in the Mid-Atlantic to discuss technology issues in a conversational, roundtable environment moderated by the editor of Potomac Tech Wire. The panel will focus on trends, developments and business models in social media.

Keynote:Addie Connor, Director of Advertising, SocialCode (a subsidiary of the Washington Post Co.) Keynote: Top 10 Social Media Trends in 2011Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluencePanel:Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluenceAddie Connor, Director of Advertising, SocialCodeJodi Gersh, social media manager, GannettChris McGill, SVP Strategic Partnerships, UberMediaScott Silverman, co-founder, ifeelgoodsDebbie Weil, author and social media consultantModerator: Paul Sherman

Another great event by Paul Sherman's Potomac Tech Wire last week, as he hosted the Social Media Outlook 2011 event at the Ritz Carlton in McLean, VA. Here's the description from the PTW site: Social Media Outlook 2011 is part of the Potomac Tech Wire breakfast series that brings together senior executives in the Mid-Atlantic to discuss technology issues in a conversational, roundtable environment moderated by the editor of Potomac Tech Wire. The panel will focus on trends, developments and business models in social media. Keynote:Addie Connor, Director of Advertising, SocialCode (a subsidiary of the Washington Post Co.) Keynote: Top 10 Social Media Trends in 2011Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluencePanel:Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluenceAddie Connor, Director of Advertising, SocialCodeJodi Gersh, social media manager, GannettChris McGill, SVP Strategic Partnerships, UberMediaScott Silverman, co-founder, ifeelgoodsDebbie Weil, author and social media consultantModerator: Paul Sherman Here's the first of two videos.  This video has part of Addie's keynote + Rohit's keynote: Here's the video of the panel (skip ahead to minute 4 for the start of the panel):  

The Human Side Of B2B Social Media: Eight Benefits Of Social Media Marketing

On The Faithful Giraffe

Also important: the B2B sales cycle is typically longer and more complex than the B2C, meaning that a compelling and consistent content strategy will drive traffic and leads that eventually convert. Cost savings. With the right tools, you can launch, measure and modify your social marketing campaigns immediately, eliminating months of slow and expensive production. Instead of waiting through a traditional marketing cycle to see and analyze results, you can get real-time feedback and quickly adjust multiple campaigns to make the highest impact possible. Campaign reach. Todays users turn between Web, mobile and social on a dime. Extending seamless campaigns across all social media marketing three delivery paths creates a unified and pervasive brand presence that ensures you reach the right audience at the right time while reaching an overall greater number of leads. Interest and attribute data. Social media provides a treasure chest of data that gives insight into buyer dynamics and motivations. Analytic tools and interest and attribute data can help you identify specific buyer communities, and then refine and tailor your content to launch resonant, high-performing campaigns. Network.Not all social media interaction will lead directly to your next client, and thats okay. Building a diverse network of online industry contacts can lead to your next great employee or vendor or even a great referral. Relevance. As more B2B companies create engaging social presences, a failure to participate can make your company look like its behind the times. Both companies and consumers often measure brand profiles in part by their digital visibility; brands who lack a strong social presence risk looking irrelevant and out of touch.

Rendering New Theme...