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Social Media Outlook 2011 Panel

Another great event by Paul Sherman's Potomac Tech Wire last week, as he hosted the Social Media Outlook 2011 event at the Ritz Carlton in McLean, VA.

Here's the description from the PTW site:

Social Media Outlook 2011 is part of the Potomac Tech Wire breakfast series that brings together senior executives in the Mid-Atlantic to discuss technology issues in a conversational, roundtable environment moderated by the editor of Potomac Tech Wire. The panel will focus on trends, developments and business models in social media.

Keynote:Addie Connor, Director of Advertising, SocialCode (a subsidiary of the Washington Post Co.) Keynote: Top 10 Social Media Trends in 2011Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluencePanel:Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluenceAddie Connor, Director of Advertising, SocialCodeJodi Gersh, social media manager, GannettChris McGill, SVP Strategic Partnerships, UberMediaScott Silverman, co-founder, ifeelgoodsDebbie Weil, author and social media consultantModerator: Paul Sherman

Another great event by Paul Sherman's Potomac Tech Wire last week, as he hosted the Social Media Outlook 2011 event at the Ritz Carlton in McLean, VA. Here's the description from the PTW site: Social Media Outlook 2011 is part of the Potomac Tech Wire breakfast series that brings together senior executives in the Mid-Atlantic to discuss technology issues in a conversational, roundtable environment moderated by the editor of Potomac Tech Wire. The panel will focus on trends, developments and business models in social media. Keynote:Addie Connor, Director of Advertising, SocialCode (a subsidiary of the Washington Post Co.) Keynote: Top 10 Social Media Trends in 2011Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluencePanel:Rohit Bhargava, SVP, Strategy & Marketing, Ogilvy 360 Digital InfluenceAddie Connor, Director of Advertising, SocialCodeJodi Gersh, social media manager, GannettChris McGill, SVP Strategic Partnerships, UberMediaScott Silverman, co-founder, ifeelgoodsDebbie Weil, author and social media consultantModerator: Paul Sherman Here's the first of two videos.  This video has part of Addie's keynote + Rohit's keynote: Here's the video of the panel (skip ahead to minute 4 for the start of the panel):  

10 issues reg big businesses and Social Media: A Study by TCS!!!

On Social Mediatrics

In my last post, I had given reasons why small businesses don't use social media, so this post I decided to see how the big business fair in Social Media.

Tata Consultancy Services (TCS), India's giant IT service company, conducted a survey of 655 global companies from mostly $1 billion+ consumer companies in June and July 2013 in its report titled: 'Mastering Digital Feedback: How the best consumer companies use Social Media' .The average revenue of our respondents was $15.6 billion (median of $4.9 billion).

There are many issues relating to Social Media according to TCS, but the company felt that these are the 10 most important issues:

1. Some 38% of consumer companies report a positive return on their social media investments – more than double the number of companies with a negative ROI –but 44% haven’t measured the return

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