Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics. PointAbout was a sponsor of the event. You can also find a PDF of the PowerPoint deck here.
The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.
Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.
Here's a video of the event:
Julie Perlmutter's phenomenal Web Managers Roundtable event series continued yesterday with the United States Holocaust Museum hosting an event on Mobile Analytics. PointAbout was a sponsor of the event. You can also find a PDF of the PowerPoint deck here.
The event was titled "Proven Metrics Strategies for Finding Your Audience on the Mobile Web." The speaker was Greg Dowling, VP at Semphonic and previously the head of analysis at Nokia.
Event description: Mobile technologies are so new that few organizations have a handle on the metrics strategies needed to make sure their own mobile initiatives succeed. In this program of strategic insights, mobile analytics expert Greg Dowling will provide the road map.
As creator of the first worldwide mobile web analytics implementation standard, he'll discuss that work, the issues that make measurement standardizing difficult, the hurdles involved in navigating mobile's rapidly evolving terrain, and new ways to successfully address key mobile metrics issues.
Here's a video of the event:
I moderated a panel this week at the Mobile Health Expo on the pros & cons of native vs. HTML mobile development.
The panel speaker was Bill French, and he did a great job outlining the advantages and disadvantages of each approach. You can also find a related blog I posted of the recent Silicon Valley Mobile Monday event on the same topic.
Anyone trying to understand the challenges in mobile development should understand the mobile pyramid, and read PointAbout's whitepapers on the topic - especially the one on 14 mistakes not to make.
The video of Bill's presentation is below. You can also download his slides in Keynote and PowerPoint formats.
I moderated a panel this week at the Mobile Health Expo on the pros & cons of native vs. HTML mobile development.
The panel speaker was Bill French, and he did a great job outlining the advantages and disadvantages of each approach. You can also find a related blog I posted of the recent Silicon Valley Mobile Monday event on the same topic.
Anyone trying to understand the challenges in mobile development should understand the mobile pyramid, and read PointAbout's whitepapers on the topic - especially the one on 14 mistakes not to make.
The video of Bill's presentation is below. You can also download his slides in Keynote and PowerPoint formats.
Guy Vidra, who just left The Washington Post as the head of new media and mobile, spoke before a standing-room only crowd at 1410Q to share his learning and thoughts on The Mobile Pyramid over his time at the Post.