I attended last year's FounderConference, which was at MSFT's Mountain View campus, and captured the content of the event. I also took a panoramic shot that Alain used for the 2011 conference, and in exchange he comp'd a ticket for me to attend this year.
As part of my goal to help entrepreneurs worldwide be more successful (i.e., my fundraising manifesto), I've captured the content of this year's Founders Conference below. This year's event was much larger than 2010, at the Mountain View Center for Performing Arts, with about 500 people attending.
Some of the highlights for me were:
Phil's talk was, for me, the most valuable of the day. Phil dug into detailed metrics for Evernote, including how many users stick around past the first 30 days (answer: about 55%), how long those users stick around after 30 days (answer: Nearly all of them -- amazing!) what percentage of his userbase he monetizes from free to pay, at $5/month (answer: 0.5% in the first month, but rises to almost 24% of the users that stick around after 36 months, again amazing).
Phil also discussed how Evernote focuses on adding users organically, and shared a bunch of stats on the business. The most amazing chart is the one I took the picture of, at right -- it shows a Silicon Valley-style hockey stick graph, except, as Phil points out, for 2 big differences: 1) It's real, not a projection, and 2) it's a graph of revenue, not users. Phil got a round of applause for that one, and the graph shows what look like sediment layers of each traunch of users as he defines them, and how much revenue each provides. Watch the video for full details, it's worth catching.
There was also a great presentation by Tim Young on his Magic 5 slides he's used for fundraising. You can find the related TechCrunch article here.
Here's my quick hello at the start of the conference:
Phil Libin of Evernote describing Evernote's growth (my favorite talk of the day)
Tim Young discussing the "Magic 5 Slides" of pitching
Guy Kawasaki's 'Founder Pep-Talk' followed by Naval Ravikant:
VC Pitch Session & Panel:
Robert Scoble and Loic Le Meur discussing how to build traction with social media:
Panel on how to launch at a conference:
Brian Wong reviews 1 minute pitches
CarWoo's experience raising money from Y Combinator as 2 married founders with children
I was at the conference as well and you capture it nicely! Great footage! I felt captivated by Guy Kawasaki but wonder if seeing him a second time you get the same presentation. His own origami butterfly -funny story.
Thanks for sharing this valuable knowledge. We'll probably use some tips for putting up our angel list profile which I'll love to share with you.
Too bad I missed you at FC - next time ;)
In 2010 I started writing a series of blogs titled "Fundraising Cribsheet" describing our experience raising a $1MM round for AppMakr.com.
My goal has been to allow other entrepreneurs to raise money more efficiently than the 14 weeks it took us. Brendan Baker, an MBA student at Oxford University, has added a deep layer of analysis to this experience by doing his thesis on our fundraising experience. Brendan's initial work is outlined in this blog post, with much more analysis here.
Here is my guide to this manifesto on fundraising, so you can consume the information in the chunks most relevant to you:
In 2010 I started writing a series of blogs titled "Fundraising Cribsheet" describing our experience raising a $1MM round for AppMakr.com. My goal has been to allow other entrepreneurs to raise money more efficiently than the 14 weeks it took us. Brendan Baker, an MBA student at Oxford University, has added a deep layer of analysis to this experience by doing his thesis on our fundraising experience. Brendan's initial work is outlined in this blog post, with much more analysis here. Here is my guide to this manifesto on fundraising, so you can consume the information in the chunks most relevant to you: Daniel's "Rule Of 10" Angel Intros + $1MM Raise Infographic with Brendan Baker. Cliff Notes on Raising Your First $1 Million Through AngelList' Keynote + Panel Interview with Naval Ravikant, co-founder of AngelList, an angel fundraising vehicle I highly recommend Interview with George Zachary, a partner at Charles River Ventures, on how to approach and pitch Venture Capitalists Interview with Stephen DeBerry, a partner at Kapor Capital, on recommended deal structures and more Interview with Shai Goldman, a director at Silicon Valley Bank A panel hosted by Shai discussing the differences in raising angel vs. Series A funding A blog showing visually how 8.47% of the potential investors I spoke to ended up funding us How to 'Hack Your Funding' by Naval Ravikant of AngelList Other good resources include: VC Panel at the Digital Media Conference Fundraising Panel at TechCocktail's Startup Mixology Event Don Rainey talks about investing in LivingSocial
Holy crap am I a dummy. I love using Evernote. I love online recipes. I love combining two loves. Peanut butter and chocolate, movies and popcorn, flights without children. I love linking this to that and somehow I missed a beauty, Evernote and recipes.
Just like the pilgrims discovering new land, I've discovered a new way to use Evernote, but it will include more technology and less extermination of native people.
To start, grab the Evernote Web Clipper. Connect the web clipper to your Evernote account and prepare to get your mind blown and stomach filled. Navigate to your favorite recipe - maybe Alton Brown's Thanksgiving Turkey Recipe - and clip as a "Simplified Article". Then through the magic* of the internet, it gets saved to your Evernote account. This is level one, the pilgrims landing and unloading the boat in frigid Virginia.
Open up your Evernote program - download this if you don't have it - then highlight all the bullet points, deselect bullet points, and make them check boxes. Viola, you have a shopping list! This is the pilgrims time traveling to today and seeing people surfing in sunny California.
Clipping the recipe like this also includes the recipe instructions, which means I'll be able to make a turkey, so long as I can keep the mashed potatoes off the iPad screen.