Green Goose has created proprietary hardware running at 915 MHz in the form of small stickers that can be stuck onto everyday devices, such as pill bottles, toothbrushes, toys, etc. as well as a software platform that makes these ordinary devices "smart". The stickers connect to a small device that plugs into a home router (styled like a small green egg) and has approx. a 200' range.
Brian gave me a demo of the technology platform by brushing his teeth, playing with toy swords and taking his daily medication. After each action, a web app showed the action having been taken, and brian accrued points for each action. This is a cool, real-world way to stop data from being lossy (see Manifesto point #13) and capture it in fun ways. It gets to the "gamification" trend (props to Nathan Lands of Gamify.com!) that's impending.
Here's Brian's working demo of Green Goose's technology:
UPDATE: Brian made it to the demo stage; here's the last bit of him up on stage (sorry no audio):
And here's a picture of Brian showing off his "smart" toy swords:
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I got Jason Calacanis for a few minutes today during LAUNCH. I asked Jason what happened with TechCrunch ("different ideas" he said), what LAUNCH is all about (basically, awesomeness for startups) and what he wishes he'd done differently earlier in his career ("think bigger").
You can also see my LAUNCH coverage of Brian with Green Goose, and Adriana with Girls in Tech.
Here's the video with Jason. He committed to responding to comments posted on this blog, so if you have more questions for him, please post them below.
I got Jason Calacanis for a few minutes today during LAUNCH. I asked Jason what happened with TechCrunch ("different ideas" he said), what LAUNCH is all about (basically, awesomeness for startups) and what he wishes he'd done differently earlier in his career ("think bigger"). You can also see my LAUNCH coverage of Brian with Green Goose, and Adriana with Girls in Tech. Here's the video with Jason. He committed to responding to comments posted on this blog, so if you have more questions for him, please post them below. Here's a transcript of the video: Jason Calacanis: That's quite a set up- I like it! Daniel: Thanks, thanks! Yeah, it's actually really inexpensive! J: So its a Kodak? D: Zi8, and it has an external mic- a really expensive microphone. J: I like it! It's a $2000 microphone with a $500 camera. D: It's a $200 microphone with a $100 camera! J: Oh OK, wow! D: So I'm here with Jason Calacanis, and I first saw you at Founder Conference up on stage! I was there and you seemed to be very entrepreneur friendly, also very polarizing. I don't really know you but tell me, what's your story, how did you end up doing this? J: Oh, you know there are a lot of stories of my life and a lot of ups and downs but the launch conference is my view of what a technology conference around launching should be. You have 100 companies here with small tables (????)....compliments 36 companies on stage who are just awesome companies. We had 700 people apply and actually 5 of these launch pad companies will get to be on stage with those 36 so we'll probably end up having 42-43 companies on stage. They each get five minutes to present their product, why they built it, the business model and then a very serious group of judges gives them feedback. Some of the most successful---it's an unbelievable group of people and then there's a grand jury of 15-16 members who will vote on the winners and there's 5 winners in each of two categories: 1.0 category= Brand new company, brand new product, 2.0 category= Existing company with a new product. D: I heard you say that if you guys make a profit you're going to invest that? J: Yeah, any profit from the event- and there looks like there might be $10,000-40,000 in profits for this event- we are going to invest in the companies. I am an angel investor so instead of taking a short-term profit we're taking a long-term worldview. Of course that will be a very small angel investment. Most companies are going to raise one half of a million dollars or $1M or more, but if we can put in $10-20K to a couple of them, we feel pretty good about that! We hope to do this every year, maybe multiple times a year! This is a conference for entrepreneurs, by entrepreneurs. The ticket prices are extremely affordable- $400 for bootstrapping start-ups. If you've raised money, or you're a lawyer, accountant, venture capitalist, angel investor, it's only $1000. And the other demo-like conferences are $3-5K to participate and some of them charge $20K to be on stage. Some of them charge $4K to have a table in the demo pit like this so we want to be extremely friendly, we don't need to make $1M in profit off of this, we just want to put on a great show and have people pay attention to the 140 companies. D: You seem like a guy who's willing to take risks...my audience is people who either are tech- entrepreneurs or want to be. What do you wish you knew 10 or 15 years ago? What mistakes to see you entrepreneurs making? J: The biggest mistake I made in my career is that I didn't go big enough. D: As in market size, or... J: Yeah. The scope of the products I built- I built products that appealed to a small vertical. And they were successful. Silicon Alley Reporter, my first magazine had under 1 million people who would be interested in it. D: And you sold that to Dow Jones. J: Yes. The second company, WebBlogs, Inc. was smaller, appealed to a couple million people, in Gadget Autoblog Joystick they had single-digit millions so maybe as a group, maybe collectively 5 million people. And my latest company, Mahalo, I'm building to appeal to everybody on the planet. A place where anybody can learn anything. Learn how to make a podcast, learn how to use that camera, learn how to do audio engineering, learn how to make vegan food, learn how to play the guitar, learn how to do math. I want to teach everybody everything with Mahalo. And I could have done that with the first two companies; I could have gone bigger. D: It takes the same amount of effort to start a company why not... J: That's what I always say. It takes amount of effort to build a small company as a big company, as a huge company. And what I mean by that is that the entrepreneur will put in the same amount of effort. He'll put in the 70, 80, 90, 100 hours a week regardless of the market size. You might as well swing for the fences. D: How would you apply that to mobile, for example? Mobile has a lot of promise, it feels like we've reached a tipping point, is that a great big space or ...? J: Huge! There are niche apps obviously but there are apps that will appeal to everybody so you have something like Angry Birds which everybody plays, from grandmothers to grandchildren, and everybody in between from rich people to poor people all play that. It's people on welfare playing angry birds and there are billionaires on private jets playing Angry Birds. There's an example of something that appeals to everybody, it's huge and makes 10's of millions of dollars- easily. But then you have niche applications that solve specific problem. Both are virtuous. It's OK to do niche stuff but if you're going to do something that's in a niche, after you get your foothold and you're successful, think "how can I do this for 10 verticals? or 100?" Or, "how can I take this success in a vertical and apply it to everywhere?" Foursquarer only worked in New York and San Francisco but now it's everywhere! The same thing with Yelp! Yelp was a local service for San Francisco foodies and now it's international. You can start in a vertical, that's virtuous and then go big. D: Just don't think small. Don't be thinking small, think big. J: Think big, take small steps. D: Any other last tips? J: Yeah- you miss 100% of shots you don't take. Take your shot. D: Would you be willing to respond to comments if I put this on a blog? J: Yeah! I will tweet it too- send me the URL. D: Awesome, Thanks Jason! . //
It's a dangerous night to be walking outside. Not for me, but for the tiny little frogs that dot the gravel road. I swish my overpowered Surefire flashlight across the dark gravel trying to avoid stepping on them. When I get close they freeze in their tracks, making them harder to see. This would be a good reflex if I was trying to eat them, but it's working against them tonight.
I'm walking down to the beach for old times' sake. It's 2am and I'm in Milton, Vermont. Calling it a beach is generous. Shale rocks densely scattered over green outcroppings of weeds lead up to murky water. There are a few docks and a few boats pulled up out of the water. They're not locked to anything - they're just sitting there.
I crouch, pick up one of the little green frogs, and watch him slowly climb around my wrist as I rotate it. I probably haven't touched a frog in ten years. Playing with frogs used to be my favorite thing to do when I was in Vermont. I liked to catch them in a bucket and then empty it into the nearby creek and watch them swim away. Sometimes we'd throw them in the air so that they'd land in the lake. That seems a bit inhumane now, but we didn't know better back then. We were kids. I lower my arm to the ground and nudge the frog off of my wrist.