Thanks to @SpacemonkeyMike for tipping me off to the recent Startupism conference in San Francisco, a two day conference that brought together more than 400 entrepreneurs and speakers like Phil McKinney, the ex CTO of Hewlett Packard, Chris Redlitz, a fantastic investor from Transmedia, Robert Scoble, Steve Jurvetson of venture capital firm DFJ and many others.
I was able to capture video of a mobile monetization panel and Phil's keynote, which are below. Looking forward to next year's event!
Mobile Monetization & Distribution
Description: "This panel will explore the best strategies for developers to nail down monetization, distribution, and discovery in an ever growing and changing ecosystem. Our panelists will share insights and perspective that will help you get ahead in the mobile race."
Phil McKinney, ex CTO of Hewlett Packard
Bio: Phil founded and oversaw HP's Innovation Program Office (IPO). IPO is a separately staffed and funded team chartered to identify and incubate adjacency and fundamentally new technologies, products and businesses for HP. Over the course of his career, he has been profiled or had his work on innovation written about in media outlets ranging from tech press to Vanity Fair, the New York Times and the Wall Street Journal. McKinney also writes a column for Forbes called "The Objective," hosts a popular "Killer Innovations" podcast that CIO Insight has called "a must listen," and tweets from his @philmckinney handle.
I attended last year's FounderConference, which was at MSFT's Mountain View campus, and captured the content of the event. I also took a panoramic shot that Alain used for the 2011 conference, and in exchange he comp'd a ticket for me to attend this year.
As part of my goal to help entrepreneurs worldwide be more successful (i.e., my fundraising manifesto), I've captured the content of this year's Founders Conference below. This year's event was much larger than 2010, at the Mountain View Center for Performing Arts, with about 500 people attending.
My recent reading/listening list has been almost entirely:
*Biographies of successful businessmen *Biographies of military leaders and statesmen *Practical business reading with case studies mixed in
...and that's about it.
Following those three topics exclusively, I've come to a conclusion.
You're almost required to have the distribution and marketing to make money.