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Fundraising Cribsheet: Guide To The Fundraising Manifesto

In 2010 I started writing a series of blogs titled "Fundraising Cribsheet" describing our experience raising a $1MM round for AppMakr.com.

My goal has been to allow other entrepreneurs to raise money more efficiently than the 14 weeks it took us.  Brendan Baker, an MBA student at Oxford University, has added a deep layer of analysis to this experience by doing his thesis on our fundraising experience.  Brendan's initial work is outlined in this blog post, with much more analysis here.

Here is my guide to this manifesto on fundraising, so you can consume the information in the chunks most relevant to you:

  In 2010 I started writing a series of blogs titled "Fundraising Cribsheet" describing our experience raising a $1MM round for AppMakr.com. My goal has been to allow other entrepreneurs to raise money more efficiently than the 14 weeks it took us.  Brendan Baker, an MBA student at Oxford University, has added a deep layer of analysis to this experience by doing his thesis on our fundraising experience.  Brendan's initial work is outlined in this blog post, with much more analysis here. Here is my guide to this manifesto on fundraising, so you can consume the information in the chunks most relevant to you: Daniel's "Rule Of 10" Angel Intros + $1MM Raise Infographic with Brendan Baker. Cliff Notes on Raising Your First $1 Million Through AngelList' Keynote + Panel Interview with Naval Ravikant, co-founder of AngelList, an angel fundraising vehicle I highly recommend Interview with George Zachary, a partner at Charles River Ventures, on how to approach and pitch Venture Capitalists Interview with Stephen DeBerry, a partner at Kapor Capital, on recommended deal structures and more Interview with Shai Goldman, a director at Silicon Valley Bank A panel hosted by Shai discussing the differences in raising angel vs. Series A funding A blog showing visually how 8.47% of the potential investors I spoke to ended up funding us How to 'Hack Your Funding' by Naval Ravikant of AngelList Other good resources include: VC Panel at the Digital Media Conference Fundraising Panel at TechCocktail's Startup Mixology Event Don Rainey talks about investing in LivingSocial

How to Build an Audience, With Lee Schneider

On SEBASTIAN MARSHALL

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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