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SDK Adoption: Doubled Our Conversion Click Rates

I received an email from the CEO of another SDK-based technology company asking how we've been so successful getting developers to adopt the Socialize SDK.

I like to have conversations like these in public so that other entrepreneurs in the same position can benefit from what we've learned, and share their knowledge as well. What he's asking about is a very sensitive subject: Mobile app developers are already suffering from SDK overload, and the problem is just going to get worse before it gets better. Knowing how to successfully get developers to adopt and implement an SDK is a huge tactical advantage. Having said that, I'm not going to give away the many things we do at Socialize, but I'll give a bit of knowledge away in the spirit of doing so, and I'll hope that other entrepreneurs do the same.

First things first: For those of you who don't know the difference between an API and an SDK, here's a high-level analogy to baking a cake:

What Socialize has developed is an SDK that gives any mobile app developer the ability to drop social functionality into their app. I recently wrote a related blog showcasing how these social features can help any company create Instagram-type viral growth through social actions.

Hines Ward

On Stuff in a Notebook

Hines Ward is a cool dude. No, really, I saw him speak. In case you don't know who Hines Ward is, he's a former half-Korean, half-black, American NFL player who played for the Pittsburgh Steelers. He saw two Super Bowl wins, was the Super Bowl MVP, made four Pro Bowl appearances, and had 1000 receptions. He talked about growing up, and challenges he faced as a biracial child. He talked about making it to the NFL, and how he doesn't have an ACL. He talked about giving back to the people who supported him, and he talked about how he's a mama's boy. He also talked a lot about choices.

Hines talked about the good choices and the bad choices he made throughout his life. He said he made bad choices when he joined the NFL, like spending his first paycheck on a Mercedes convertible (although he did buy a house for his mom, too). He said he bought all sorts of things that he didn't need. He made a lot of bad choices, but he says he kept smiling because he knew that he had to learn from his mistakes. He said he didn't mind making mistakes because he learned from them. He also said football gave him a lot of great things. It gave him a family, the opportunity to be on Dancing With the Stars and The Walking Dead, as well as in Batman The Dark Knight Rises and Celebrity Cook-Off. He is able to spend time with charities and he started his own foundation, the Hines Ward Helping Hands Foundation, which helps biracial kids living in South Korea. His motto for life is Will Always Rise above Difficulty (or WARD).

People always recognize Hines Ward because of his smile, but he said he hopes people get to know the man behind the smile.

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