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SDK Adoption: Doubled Our Conversion Click Rates

I received an email from the CEO of another SDK-based technology company asking how we've been so successful getting developers to adopt the Socialize SDK.

I like to have conversations like these in public so that other entrepreneurs in the same position can benefit from what we've learned, and share their knowledge as well. What he's asking about is a very sensitive subject: Mobile app developers are already suffering from SDK overload, and the problem is just going to get worse before it gets better. Knowing how to successfully get developers to adopt and implement an SDK is a huge tactical advantage. Having said that, I'm not going to give away the many things we do at Socialize, but I'll give a bit of knowledge away in the spirit of doing so, and I'll hope that other entrepreneurs do the same.

First things first: For those of you who don't know the difference between an API and an SDK, here's a high-level analogy to baking a cake:

What Socialize has developed is an SDK that gives any mobile app developer the ability to drop social functionality into their app. I recently wrote a related blog showcasing how these social features can help any company create Instagram-type viral growth through social actions.

Bits and Pieces 4: Twitterless Richard Foster

On Waiting for My Owl

Lately, I've been a bit of an information addict. First of all, there's Twitter. I follow a bunch of bloggers and authors who all have lots of great things to say about God. Even though there is a 140 character limit on a tweet, the links in their tweets lead to their posts about anything and everything. I could read all day long if I let myself. Also, I have discovered a few podcasts that are really great, and I listen to them a ton. One of these is Seminary Dropout by Shane Blackshear. When I discovered Shane's blog, I automatically knew I would like it because I saw interviews with people like Shane Claiborne, Tony Campolo, and Sarah Bessey on his past episodes. Today, I listened to an interview he did with Richard Foster.

You may know Richard Foster best for his book Celebration of Discipline. This book has always appealed to me, but I've never actually read it. I think one of the reasons I've chosen to avoid it all these years is the whole "ignorance is bliss" mentality. If I don't read it, I won't know what all I'm missing out on, so I won't have to change anything. Sad, I know, but honest.

During this interview, I had to rewind a few times to make sure what he said sunk in. One of these times, I actually paused long enough to write down something he said...

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