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SDK Adoption: Doubled Our Conversion Click Rates

I received an email from the CEO of another SDK-based technology company asking how we've been so successful getting developers to adopt the Socialize SDK.

I like to have conversations like these in public so that other entrepreneurs in the same position can benefit from what we've learned, and share their knowledge as well. What he's asking about is a very sensitive subject: Mobile app developers are already suffering from SDK overload, and the problem is just going to get worse before it gets better. Knowing how to successfully get developers to adopt and implement an SDK is a huge tactical advantage. Having said that, I'm not going to give away the many things we do at Socialize, but I'll give a bit of knowledge away in the spirit of doing so, and I'll hope that other entrepreneurs do the same.

First things first: For those of you who don't know the difference between an API and an SDK, here's a high-level analogy to baking a cake:

What Socialize has developed is an SDK that gives any mobile app developer the ability to drop social functionality into their app. I recently wrote a related blog showcasing how these social features can help any company create Instagram-type viral growth through social actions.

My top tips for foreign entrepreneurs

Recently, one of our investors asked me to make a short video & screencast introducing myself and my company to a group of foreign entrepreneurs that wanted to peek under the covers and see what the life of a US startup CEO is like.

Since I believe in capturing content for knowledge sharing, I decided to go a step further and write this full post about how I work, so this investor would not only have the video he requested, but also have a URL to send to these foreign entrepreneurs with specific tips.

About me & how I work:

I've written passionately about Scrum before, and how it's a great way to create an agile development environment in a startup.  I've adapted a flavor of Scrum for my personal daily routine.  (This isn't full-on Scrum since it's something I just use personally, but it adheres to the most important principle:  At any given point in time.  You should be focused on whatever is most important, regardless of any arbitrary deadlines).

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