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Personalized Mass Marketing

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing."

Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out.  Today, I don't have much of a choice in the matter.

The point is, we've become so jaded by useless advertising that it's become a bad word.  But it doesn't have to be this way.  Think of the brands you are loyal too.  If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience.  The key is to know what brands, products and services people want to be associated with.  For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc.

We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit.  Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences.

I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions).  If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications.  You should also be ready & willing to work in an entrepreneurial environment.  That means little sleep and lots of innovation.

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing." Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out.  Today, I don't have much of a choice in the matter. The point is, we've become so jaded by useless advertising that it's become a bad word.  But it doesn't have to be this way.  Think of the brands you are loyal too.  If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience.  The key is to know what brands, products and services people want to be associated with.  For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc. We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit.  Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences. I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions).  If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications.  You should also be ready & willing to work in an entrepreneurial environment.  That means little sleep and lots of innovation.

Not So Materialistic

On Tynan

If any one thing defines me, besides supreme awesomeness and authentic gangsta flavor, I'd say that it's my materialistic bent. The fact of the matter is that I usually love buying things. I love finding the best deals, I love buying the best of things (yeah, sorry... had to put that project on hold for a minute). There have been weeks where I've gotten a package every single day. Check part of my intro in the game :

In his spare time - which was basically all his time - he explored caves, recorded extremely catchy rap songs, and surfed the Internet for unusual items to buy and then never use.

It's true too. I have a $500 fountain pen. I don't even handwrite anything ever. I have three japanese LED watches, one watch with a GPS, another that tracks my sleep patterns, another that monitors my heart, and I don't wear a watch. I have the best toaster in the world (Dualit), the same one the queen uses. I use that a few times a year.

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