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Who says Cincinnati doesn't get mobile?

Today I gave a keynote at the sold-out MobileX conference in Cincinnati.  I can't tell you how impressed I am by this group.   Brian, Therese, Evan and the entire crew did an amazing job scheduling and executing on this event, and it's no wonder it sold out.  Top notch facility and speakers.  They had camera crews throughout, so although I brought my own camera equipment as I always do to capture content, I'll likely just swap it out with theirs once it's live.

Here's video from the main keynote I did (slides are below):  The title was "Capitalizing on the Mobile Tsunami: Trends and how to Leverage them for Success."  I talk about mobile trends our company is seeing and provide a perspective of being a mobile entrepreneur for the past four years, first with the consulting company PointAbout, then the DIY app creation product AppMakr, and now with the social API Socialize.  I'd also like to credit my cofounders Sean Shadmand and Isaac Mosquera for their contributions to the content in this presentation, as we all bounce ideas off each other all day, and the final product is stellar.

Socialize & AppMakr breakout: After the keynote, I got to do a much more intimate break-out session to discuss Socialize and AppMakr in more detail.  We also touched on how to leverage social media in general, outside of mobile.   I referenced my Henry Ford blog but neglected to reference my post on why service providers should blog, which would've been perfect to discuss.

Today I gave a keynote at the sold-out MobileX conference in Cincinnati.  I can't tell you how impressed I am by this group.   Brian, Therese, Evan and the entire crew did an amazing job scheduling and executing on this event, and it's no wonder it sold out.  Top notch facility and speakers.  They had camera crews throughout, so although I brought my own camera equipment as I always do to capture content, I'll likely just swap it out with theirs once it's live. Here's video from the main keynote I did (slides are below):  The title was "Capitalizing on the Mobile Tsunami: Trends and how to Leverage them for Success."  I talk about mobile trends our company is seeing and provide a perspective of being a mobile entrepreneur for the past four years, first with the consulting company PointAbout, then the DIY app creation product AppMakr, and now with the social API Socialize.  I'd also like to credit my cofounders Sean Shadmand and Isaac Mosquera for their contributions to the content in this presentation, as we all bounce ideas off each other all day, and the final product is stellar. Socialize & AppMakr breakout: After the keynote, I got to do a much more intimate break-out session to discuss Socialize and AppMakr in more detail.  We also touched on how to leverage social media in general, outside of mobile.   I referenced my Henry Ford blog but neglected to reference my post on why service providers should blog, which would've been perfect to discuss. Slides from Keynote: Being a mobile entrepreneur Here's a great pano from the event, a relevant twitter feed below that. . //

A few niche Social Media Networks and a new platform for DJ's!!

On Social Mediatrics

Social Media Websites like Facebook, Twitter and Google Plus are Social Media platforms are targeted for a wide range of users and fulfills various purposes like business, keeping in touch with family and friends, social games, etc. But there are very few social media networks which are niche and are targeted for a particular group of people.

The best part of niche social networks is that the take the targeting and segmentation is taken care of and a Social Media Marketer doesn't have to worry to find the right audience. So for example, if your business sells product for mothers and you're a marketer you could find a targeted audience at CafeMom- which is a hub for mothers. That is so easy, right? You could find more potential clients here than on a wider platform like Facebook or Twitter. So it is better to have a look first at some of the niche social media networks rather than a larger audience.

Some of the niche social media networks are:

1. Instagram: Instagram is a fun and quirky way to share your life with friends through a series of pictures. It allows to snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. It imagines a world more connected through photos. It portrays talent by a photographer or who are interested to take photos.

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