Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins. The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins.
I tried it out when I flew into T2 on Virgin yesterday, and had high hopes. Unfortunately, it's a fail, for now, because it doesn't work. My guess is that the GPS simply isn't good enough indoors yet. Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions.
Here's a video of me trying the Virgin T2 Takeover social media campaign:
Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins. The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins.
I tried it out when I flew into T2 on Virgin yesterday, and had high hopes. Unfortunately, it's a fail, for now, because it doesn't work. My guess is that the GPS simply isn't good enough indoors yet. Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions.
Here's a video of me trying the Virgin T2 Takeover social media campaign:
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I attended last year's FounderConference, which was at MSFT's Mountain View campus, and captured the content of the event. I also took a panoramic shot that Alain used for the 2011 conference, and in exchange he comp'd a ticket for me to attend this year.
As part of my goal to help entrepreneurs worldwide be more successful (i.e., my fundraising manifesto), I've captured the content of this year's Founders Conference below. This year's event was much larger than 2010, at the Mountain View Center for Performing Arts, with about 500 people attending.
Ira Glass, the creator of This American Life and one of our generation's most prolific storytellers, has some great advice for artists that applies equally well to entrepreneurs: There's a time in your life when you are making stuff that you know isn't as good as you want it to be. You just have to get through it, and keep doing lots of work to break past this point where most people quit.