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Deconstructing AngelList: How to Optimize Your Funding Profile

AngelList is a platform that connects entrepreneurs to angel investors to raise seed stage capital.

Out of the $1.5 million dollars in angel funding we've raised for Socialize, over $1 million came from introductions made on AngelList.  We were very early AngelList users under our AppMakr brand, with Brendan Baker doing a detailed analysis of our use of AngelList in his Anatomy of a Seed project.  I also wrote a lengthy manifesto about our fundraising experience, and when AngelList was very new I interviewed Naval Ravikant, one of the AngelList founders.

Recently, using AngelList has changed the way I've been fundraising.  Where traditionally, I've had to dedicate a block of time to fundraise full time, I can now fundraise passively, meaning just by focusing on having an optimized AngelList presence and a few specific techniques, I don't have to spend blocks of my time finding high quality angels.  That is a game changer for us -- fundraising is an incredibly distracting process, and it's especially hard to innovate and iterate on your startup when you're distracted by bolstering the company's bank account.  Being able to have angels come to me has given me a freedom as an entrepreneur that's just fantastic.

As I was talking to my friend Ben Young, CEO of Nexercise, about this sea-change in fundraising, I offered to critique his AngelList page to help him optimize it for this type of inbound passive investment.

Rewriting a Job Posting

On SEBASTIAN MARSHALL

Zachary Burt dropped me a line a few days ago and asked if I'd look at his posting for a cofounder. I said sure, and we worked on it a little bit.

This is normally the kind of thing I'd keep to private correspondence, but Zack told me to put to put it up if I'd like to. Maybe it's useful to learn from -

Here's the original, unedited version -

Headline: Badass technical business-savvy dude looking for fellow programmer and business partner to hack with all day.

Hola,

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