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Daniel on 'Future of Advertising' Panel at VentureBeat's MobileBeat Conference

I'll be the first to tell you that I don't know all that much about the state of mobile advertising today, which is the first thing I said on the panel I was just on at VentureBeat's MobileBeat conference.  I have a perspective as a developer of apps from my past life running a mobile consulting business (which we've since sold), and as a publisher of over 7,000 apps through our AppMakr platform, which integrates AdMob, Millennial Media, Medialets and custom ad units.

I have, however, been getting deep into the world of DSPs, SSPs and RTB (here's a great article about how those crazy acronyms work), and with Socialize, we're building a next-generation Interest Graph out of thousands of mobile apps.  This will provide deep user data for advertisers, which is why I participated on this panel, along with:

Devindra Hardawar, the lead MobileBeat Writer for VentureBeat led the discussion focusing on the past, present, and future waves of mobile advertising, as well as an overview of where mobile advertising is headed.

Here's a video of the panel (sorry audio is so low -- crank it up!):

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I'll be the first to tell you that I don't know all that much about the state of mobile advertising today, which is the first thing I said on the panel I was just on at VentureBeat's MobileBeat conference.  I have a perspective as a developer of apps from my past life running a mobile consulting business (which we've since sold), and as a publisher of over 7,000 apps through our AppMakr platform, which integrates AdMob, Millennial Media, Medialets and custom ad units. I have, however, been getting deep into the world of DSPs, SSPs and RTB (here's a great article about how those crazy acronyms work), and with Socialize, we're building a next-generation Interest Graph out of thousands of mobile apps.  This will provide deep user data for advertisers, which is why I participated on this panel, along with: Jim Payne, CEO of Mopub David Williams, VP of Mobile Product Management at AT&T Interactive Zephrin Lasker, CEO of Pontiflex Jon Phenix, VP of Publisher Services at Nexage Krishna Subramanian, Co-Founder of Mobclix Devindra Hardawar, the lead MobileBeat Writer for VentureBeat led the discussion focusing on the past, present, and future waves of mobile advertising, as well as an overview of where mobile advertising is headed. Here's a video of the panel (sorry audio is so low -- crank it up!): >

Beating Someone at His Own Game

On Tynan

As babies we learn through imitation. We use our unrefined motor control skills to mimic what our parents do, and eventually with enough practice, most of us master the basics like eating and speaking.

The problem is that many people stay in this imitation phase for their whole lives, always having someone that they're trying to be, or at least copy. Maybe it's a cooler friend or maybe it's a celebrity.

What these people don't realize is that trying to copy someone is a fool's game, because it puts a ceiling on how good you can actually ever get. Take Steve Jobs, who I use as an example because he was a very distinct person whose qualities we're all familiar with. No one else will ever be Steve Jobs. You'll never hear the phrase, "He's like Steve Jobs, but even better."

Trying to become excellent AND copy someone else at the same time is like putting a Miro in the copy machine and expecting it to come out better than the original. It just doesn't happen. I don't know for sure why it's impossible to beat someone at their own game, but my guess is that it's because we can only really understand so much about someone from their actions. There's so much activity within their brains that we're not privy to. We see the tip of the iceberg, but sometimes we're trying to replicate 90% that's underwater just by looking at the visible portion.

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