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Podcast Interview: Jim Hopkinson of WIRED

Daniel Odio gives tips and tricks for entrepreneurs!

Click to listen to "Episode 65: Interview Part 1" and click to listen to "Episode 66: Interview Part 2"

Jim Hopkinson, Wired.com's Marketing Guy and creator ofThe Hopkinson Report, recently interviewed me for his Hopkinson Report podcast. Here's a Tweet of Jim's about the Podcast, and another one about my social media hardware bag and another on my blog posting about how to hire people effectively.

Here is a transcript of the Podcasts

You're taking me to Boracay if this works


I used to be so laid back, non-pushy, relaxed. My time wasn't respected very much.

Now I'm getting a hell of a lot more demanding, pushy, and abrasive. My time is getting respected infinitely more.

Today I was running through a plan to make a client lots of money. We had fleshed out all the groundwork steps that would take 10-20 hours or so, but were just getting the entire thing down on paper.

It was a good plan, but he was kind of losing interest and mentally checking out.

We were halfway down the page. I said, "Okay, go back to the top and write this. 'If this project makes tens of thousands of dollars, I'm taking Sebastian to Boracay to go scubadiving.'" He laughs and does it, and then is a lot more engaged.

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