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A Startup's Perspective on Time

Startups feel like a race against the clock, because they are. The trick is to extend a startup's runway (or as one of my investors put it, "oxygen in the the scuba tank") long enough to become successful. This means creating the right team, finding product/market fit, executing flawlessly, and either becoming profitable or raising enough money to keep oxygen in the tank until you do (or until you get acquired trying).

One thing I've firmly come to believe after doing several startups is that a startup doesn't die until its founder(s) give up. By that I mean, there's always one more thing that the founding team can do to eek a bit more oxygen from the tank, even when things look hopeless. But when a founder gives up, there can still be money in the bank and it won't matter; the startup is done. It kind of feels like the tail wagging the dog, in a way -- startups succeed from pure, raw determination of the founders as they race against time.

What got me thinking about writing this post, though, is an awesome blog post I read about putting time in perspective. So often in startups it can feel like time's running out that it's refreshing to think about time on a grander scale. Here's an infographic from that article that really does put things into perspective. A great quote from that article is:

Do Nothing But Your To-Do List

On No Status Quo

Most people would agree that having a to-do list is absolutely essential for improving your productivity and getting more stuff done. For the past two months I've been living with a to-do list as well, and it has indeed made me a lot more productive.

I've also learned that just having a to-do list isn't enough to keep me productive at all times. What should I do to further increase my productivity and get even more stuff done?

The answer is quite simple. I should eliminate all distractions. I should only spend time on the things that I wrote on my to-do list on the day before. Yes, I can't go on Facebook while I'm writing a blog post, but it also goes beyond obvious.

Let's say that I get an email that I absolutely need to respond to. Or the phone is ringing. Or I realize that it's been a while since the last time I cleaned my room. Or whatever else seems to be important enough to demand my attention at that moment.

With a bit of self discipline, it's easy to eliminate all the obvious wastes of time from my working routine. When I'm working on my iPhone photography website, I already know I shouldn't be wasting any time on Facebook. That's kind of obvious.

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