I spoke this week at the fantastic MoDevUX conference about how Socialize has designed an API & SDK for app developers. The Socialize SDK has seen rapid uptake from developers, as detailed in this post. Here's my presentation:
There was also a great hackathon around this event at LivingSocial's offices. Here's a video:
Here's the transcript:
Hey guys its Daniel. I’m at the LivingSocial Hackathon with ModevUX. It’s the Socialize table over there we’re one of the sponsors of the hackathon. There’s Pete the organizer coordinating everything. Just gonna go say hi to some teams here. Hey i’m just stopping by to say hi really fast and see how everything is doing. How are you guys doing? This is going up on Socialcam if you guys are okay with it. So don’t divulge too many secrets about whatever you’re working on but tell me are you guys putting Socialize into whatever you’re doing. “I don’t know. Top secret” -man1. You don’t wanna win 500$. “That’s an offer you can’t refuse” -man2. That’s the plan. Any quick words about the experience today like how it’s been. “It’s been awesome” -man1. Ok we have the very cautious table over here. They’re being careful about revealing too much about what they’re gonna be showing. “So if you wanna learn more visit us at hackers.org users and then slash quickiequick” -man1. We’ll have to check it out. Okay guys good luck today.
Let’s see what else is going on. We’ll say hi to Pete real fast. Pete Erickson the man behind everything that’s going on. He’s the reason we’re all here today. Everything going well today no big glitches or anything? “There’s a lot of cool creative stuff being made today. I’m looking forward to the finals. We got a lot of great prizes. Great sponsors, about 6 or 7 thousand dollars over there”-Pete. Incredible, like 2 adobe creative suite 2500$. 5000$ right there. Socialize is giving me a 500$ price. Mashery is sponsoring really incredible. That is the table that everyone is eyeing on right now. “That’s the inspiration right there”-Pete. That’s the guy behind Mobile and DC right here Pete Erickson thanks so much.
Let’s see what else is going on. We have a really young hacker. Tommy he’s 10 years old. Say hi tommy. 10 year old hacker right up there hacking away. That’s unbelievable. We look over here and see. This is where all the real work is getting done. You can see these guys are just deep in thought. Doing something top secret over here we won’t interrupt them. Hey guys hows it going? Is everything good now? “I don’t know my code isn’t working” -man3. Okay i’ll come back and talk to you later when your code is working. We’ll keep walking here.
This is the LivingSocial office. They’re actually doing something called Hungry Academy. Where they’re teaching Ruby on rails to developers over their 5 month program. We’ve got some more top secret teams over here. Doing some pretty cool stuff. Alright that’s the hackathon.And here was a great NFC presentation by Blackberry at the hackathon:
I received an email from the CEO of another SDK-based technology company asking how we've been so successful getting developers to adopt the Socialize SDK.
I like to have conversations like these in public so that other entrepreneurs in the same position can benefit from what we've learned, and share their knowledge as well. What he's asking about is a very sensitive subject: Mobile app developers are already suffering from SDK overload, and the problem is just going to get worse before it gets better. Knowing how to successfully get developers to adopt and implement an SDK is a huge tactical advantage. Having said that, I'm not going to give away the many things we do at Socialize, but I'll give a bit of knowledge away in the spirit of doing so, and I'll hope that other entrepreneurs do the same.
First things first: For those of you who don't know the difference between an API and an SDK, here's a high-level analogy to baking a cake:
What Socialize has developed is an SDK that gives any mobile app developer the ability to drop social functionality into their app. I recently wrote a related blog showcasing how these social features can help any company create Instagram-type viral growth through social actions.
By Leo Babauta
One of the first questions anyone has when we talk to them about unschooling (or homeschooling in general) is "How do they learn to socialize?" It was definitely one of our first questions.
This is a good question, and the honest answer is that while there are lots of good ways, I don't have the perfect solution here. It's also not as big a deal as most people might imagine.
But let's talk about some of the assumptions that most people make when they ask about socializing: