I'll be the first to tell you that I don't know all that much about the state of mobile advertising today, which is the first thing I said on the panel I was just on at VentureBeat's MobileBeat conference. I have a perspective as a developer of apps from my past life running a mobile consulting business (which we've since sold), and as a publisher of over 7,000 apps through our AppMakr platform, which integrates AdMob, Millennial Media, Medialets and custom ad units.
I have, however, been getting deep into the world of DSPs, SSPs and RTB (here's a great article about how those crazy acronyms work), and with Socialize, we're building a next-generation Interest Graph out of thousands of mobile apps. This will provide deep user data for advertisers, which is why I participated on this panel, along with:
Devindra Hardawar, the lead MobileBeat Writer for VentureBeat led the discussion focusing on the past, present, and future waves of mobile advertising, as well as an overview of where mobile advertising is headed.
Here's a video of the panel (sorry audio is so low -- crank it up!):
I'm back in DC from SF for a week, which coincided with a dcMOMO event which I attended last night. Mad props to Suni Vaidya for building up dcMOMO (the DC chapter of the international Mobile Monday organization). She's recently brought Oren Levine from Nokia, Hans Horn from Millennial Media and Kate Kingberger from CTIA on as board members. As a past board member before I moved to SF, I have a deep personal affinity for the group and continue to support it and its objective of educating audiences about the power of mobile within consumer and enterprise spaces.
The event last night was around Digital Media and Mobile Content. Here's the event description, and a video of the event is below:
Moderator: Jeff Tennery, SVP, Publisher Services, Millennial Media
I recently wrote a post about how I'm learning to take insanely great pictures. This is the first follow-up community post on that topic, with more to come as I learn the ropes.
First things first: I'm already taking better pictures than I ever have before. So even with just a bit of motivation, the right camera, and some patience, you can definitely take pictures that are orders of magnitude better than before.
I'm not yet taking world-class pictures -- I know that will take years of practice -- but as an example, here are a few of the pictures I took this past weekend at a friend's wedding: