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Overlooking The Obvious: It's All About Intent

There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads. The crux of the story is this: The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising. Facebook has been working for years to discern "intent" via a complex formula that creates a social graph for each user, with big data mining algorithms that seek to divine what a user will be interested in based on that graph, so ads can be targeted in real-time to those users.

And instead, what's proving best at monetizing off "intent" is good, old-fashioned ad retargeting, which Facebook has recently started doing.

What struck me is that for the first time in years, a Facebook ad recently caught my eye. And it was a retargeted ad.

Learning to Take Insanely Great Pictures

On LifeWeTravel

Want to see more photos I've taken? Visit my photo gallery.

UPDATE 12/13: The Lumix GX7 is the successor to the Lumix GX1 that I review (and love) below. It's pricey ($828 on Amazon or $998 with lens) because it's new, and you can now get a screaming deal on the GX1 (as low as $227). The two big advantages of the GX7 are 25% less noise in pics + wifi capabilities (including app remote control). I haven't made the switch yet, but I did do a more in-depth comparison on the two cameras here. If you do, let me know what you think in the comments below!

My wife and I are on a quest to learn how to take insanely great pictures. We are just starting this journey and I invite you to share it with us if photography is a passion of yours. The picture above is one of our first attempts at taking the kinds of photos that have a "wow" factor that transcends a regular photo. The photo was taken by my wife; that's my friend Keoni on the left and me on the right.

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