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Overlooking The Obvious: It's All About Intent

There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads. The crux of the story is this: The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising. Facebook has been working for years to discern "intent" via a complex formula that creates a social graph for each user, with big data mining algorithms that seek to divine what a user will be interested in based on that graph, so ads can be targeted in real-time to those users.

And instead, what's proving best at monetizing off "intent" is good, old-fashioned ad retargeting, which Facebook has recently started doing.

What struck me is that for the first time in years, a Facebook ad recently caught my eye. And it was a retargeted ad.

How to Build the Smallest World Class Camera System

On Tynan

I spent $1800 on my first high quality camera. I was on the brink of Life Nomadic, and I justified the purchase with two ideas. The first was that I would be seeing a lot of things for the first, and possibly the only, time. Second, the particular camera I bought, an Epson R-D1s, seemed to hold its value well.

It came as a shock to a lot of people how primitive my camera was in many ways. It had no autofocus, no flash, no video recording capabilities, no self timer, and the only thing it could do automatically was light metering. It did that poorly. After each shot it was necessary to thumb a switch, which mechanically reset the spring for the shutter.

I bought a single lens for it, a Nokton 40mm/1.4. It had no zoom, and the aperture was set mechanically by rotating a ring on the lens. The lens was gorgeous. For those who don't know, a 1.4 F-Stop means that the lens is very fast: it lets in a lot of light. The average camera lens is probably around an f/3.5, which lets in only an eighth as much light as mine did. That's how I got amazing low-light pictures like this one.

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