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Leaders in invoice financing companies, automotive manufacturing companies, any companies pursuing innovation face three crucial decisions: what to pursue versus what to disregard, what to retain versus what to purge and what to do versus what should not be done.
Legions of pioneering innovators zero in on the latter part of each choice, choosing a less-is-more approach subtracting just the correct things in just the correct way to attain the ultimate effect via minimum means, conveying what everybody wants: an interesting and worthwhile experience.
This defines the art of subtraction, which is the process of purging anything superfluous, puzzling, wasteful, dangerous, or difficult to use—and possibly constructing a regimen to stop adding it to begin with. These 6 rules help guide that regimen.
1. What isn’t there can often top what is.
Some of the fears that traditional, full-service ad agencies have been told to be concerned about are overblown. Both agencies and their clients agree, only about 25 percent of them think digital-only shops are large threat to traditional agencies. And yet, roughly 50 percent of them do believe the digital shops are a minor threat.
Perhaps more importantly, an increasingly large number of businesses are choosing to opt for self-serve advertising on platforms such as Google, where bids are king, and the negotiating advantage of an ad agency is losing its luster.
Ad agencies need not panic, but that doesn’t change the fact that the landscape is changing. Agencies who fail to adapt entirely will ultimately find themselves going out of business. Smart agencies, on the other hand, will be a force to reckon with in the years ahead.
Here is what ad agencies will need to do to stay relevant in the decades ahead.
I recently met someone who doesn't live & breathe tech every second of ever day. We got to talking about it, and one thing she asked was how she could best ramp up on the "inside track" of tech.
So I thought about it, and the first thing that came to mind was to read all of Paul Graham's essays.
What other advice would you have for someone who doesn't geek out every day, but wants to get a taste of our world?
Also, if you don't know the tech world well, I'd LOVE to get your comments on this thread as you learn about it. What's it like? What's different than you expected?
Food Truck Ferris Wheel. Here's a preliminary sketch: pic.twitter.com/IgJUGgnD4y— Bored Elon Musk (@BoredElonMusk) August 22, 2013
Sasha, a user on the site, posted the following question (I'm re-posting here so it has its own thread):
Being in the mobile app space, I get this question often. For some background on posts I've written before about mobile, watch my MobileX keynote, my post on the evolving definition of the word "app", and my thoughts about whether or not apps are just a fad.
If you're interested in making an app, here's what to consider:
1) The very first thing to do is to really understand the mobile space, and analyze your goals. I see way too many people jump to the conclusion that they "want to make an app" without knowing what that really means, what it'll cost to do it, and why they are choosing an "app" as the vehicle to accomplish the goal. A poorly defined goal will invariably lead to a poor outcome.
Here's a creative way to use Formstack as a mobile form, and send it out as a Microtargeted push notification via Socialize's system, called SmartAlerts:
Here's a transcript of the video:
Daniel: Hey guys we’re here with sean in his kitchen. He’s been working days why he’s weirded out.
In an older blogpost http://danielodio.com/evolution-of-a-startup-lessons-learned (to which I didn't want to respond anymore after more than a year), you state that being in Silicon Valley / San Francisco is essential. Just having moved here for my next startup, I agree with that.
My question is about being RIGHT in Silicon Valley / San Francisco. I mean, being in the center of everything, where renting a startup house may easily kill anybody's budget nowadays. Would you consider moving an hour's drive outside the two hubs to save on cost, or do believe in location, location, location?
I would like to hear your take on that.
Daniel, you are a Sprint.ly user... and as a new member of the Sprint.ly team I'd like to learn more about what people like and don't like about our product. This blog seems like an exciting way to get very public feedback....
My friend Manya Cherabuddi and I are recently graduated students from UVA's McIntire School, and have heard a great deal about you from our friend Nola Miller, as well as from having met your brother on a UVA trip to SF last year.
We have both strayed away from the funnel of banking and traditional consulting, and are much more interested in pursuing careers in product design, innovation, writing, and creative fields. We are incredibly interested in learning about how you started Socialize, how you built your blogging community, what the entrepreneurship scene is really like in San Francisco, and more about some of the thoughts you share on your blog. We are wondering if you would be willing to meet with us. We would love to grab lunch/dinner/drinks with you to pick your brain and learn about how you manage content, create content, and how you build communities online and offline.
We will be in San Francisco June 13-June 19. Would you be free at all those dates?
Thank you so much for your time,
We just launched a startup. It’s called Startup Sunrise and it connects startups with early adopters. Post your startup and its products and services for free at startupsunrise.com. It’s easy, and we’d love to hear from you about what we’re doing right and what we’re doing wrong (we’re still learning).
Good luck with your startup!
-The Startup Sunrise Team