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Primer on BIG Data

Awesome preso from Leslie Bradshaw who recently made the move to gui.de. This meshes well with Daniel's ideas around the iceberg under the Mobile Wave:

DROdio hasn't filled out their bio yet. CEO of Socialize. Entrepreneur & lifehacker in Silicon Valley. Hopeless travelaholic.
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Don't Forget Your Memory Card!

My wife and I trekked out to this great spot on the East shore of Lake Tahoe to get some pictures of the sunset.

I'd set everything up and took a test shot -- and guess what?  I forgot my memory card.

Unbelievable.

I missed some epic shots because I forgot to put the memory card in my camera.

DROdio hasn't filled out their bio yet. CEO of Socialize. Entrepreneur & lifehacker in Silicon Valley. Hopeless travelaholic.
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So you want to make an app...

Sasha, a user on the site, posted the following question (I'm re-posting here so it has its own thread):

"Hi Daniel, I am looking to develop a real estate app which I think is different and unique from what already exists in the market (a tall order!).  I was wondering if you might have any recommendations for an app development company that works with individuals. This app will deal with the aggregation of data - it's not a game or anything fancy like that.  Anyone in DC or San Francisco come to mind?  I'll also be going to India later this year to meet with contacts there.  Thanks!  Sasha"

Being in the mobile app space, I get this question often.  For some background on posts I've written before about mobile, watch my MobileX keynote, my post on the evolving definition of the word "app", and my thoughts about whether or not apps are just a fad.

If you're interested in making an app, here's what to consider:

1) The very first thing to do is to really understand the mobile space, and analyze your goals.  I see way too many people jump to the conclusion that they "want to make an app" without knowing what that really means, what it'll cost to do it, and why they are choosing an "app" as the vehicle to accomplish the goal.  A poorly defined goal will invariably lead to a poor outcome.

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AdAge: Mobile Ad Industry Calls for Standards As Devices Proliferate

View the article from AdAge here.

"With the proliferation of tablets, smartphones and corresponding apps and mobile websites, mobile ad unit inventory is varied, complex and constantly growing. For creative shops, this has meant a difficulty in devising campaigns engineered to run on a myriad of devices. Publishers, likewise, have been left with painfully low CPM rates for mobile ads even as consumption on mobile devices has increased.

The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) are hoping to change that by imposing a new set of industry guidelines. The two groups released the "Mobile Phone Creative Guidelines" on Friday in order to help standardize mobile advertising industry-wide.

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Urban Airship CMO Throws Support Behind Apple Passbook

This seems to validate Socialize's ad network strategy. http://www.clickz.com/clickz/news/2240315/mma-forum-urban-airship-cmo-throws-support-behind-apple-passbook "Urban Airship recently started to heavily invest in Passbook. The firm bought marketing firm Tello last year. Tello is the creator of a platform called PassTools that allows companies to create a Passbook pass without having to write code.

The company's chief marketing officer believes that Passbook can rejuvenate the coupon marketing strategy. In his presentation he called out coupons as one of the least effective forms of marketing. He based that belief on the manual nature of coupons."

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