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The Secret To Getting Really Good Press

Picture is from this article on the cover of The Wall Street Journal's Marketplace section in 2004. Also see my more recent blog post with a video demonstrating how I find names & compose specific emails that work to get reporters' interest

In this post I'll spill the beans and tell you how I get really good press in outlets like TechCrunch, Mashable, CNET, CNN, CNBC, CSPAN, ABC, the WSJ (cover of Marketplace 7/04), Forbes, TechMeme, FastCompany, BBC, and literally hundreds of other publications.

Nothing I'm going to say here is so revolutionary that others couldn't figure it out yourself, but somehow I've figured out the details to make my formula work, and the magic really is in the details.

First off, let's think about what a reporter's daily life is like.  Most reporters, from what they tell me, get several hundred emails a day.  Many of those emails are from PR people spinning their latest client.   So already it's hard to get their attention.  And if you're just another one of those PR people, forget about it.

Missing the Fat Pitch


In baseball, the vast majority of damage a hitter does is by smashing a bad pitch.

The pitcher is trying to throw a ball past the batter. The batter is trying to hit it.

The worst pitch for a pitcher to make is sometimes called a "fat pitch" -- that's a very straight, relatively slow pitch in the middle of the plate and the middle of the hitter's power zone.

In Major League Baseball, almost every full-time player is going to hit the fat pitch hard. The majority of those hard-struck balls with turn into doubles and home runs. 

But the majority of people in the world aren't able to hit the fat pitch in baseball, they'd probably have a hard time hitting a baseball at all.

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