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Personalized Mass Marketing

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing."

Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out.  Today, I don't have much of a choice in the matter.

The point is, we've become so jaded by useless advertising that it's become a bad word.  But it doesn't have to be this way.  Think of the brands you are loyal too.  If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience.  The key is to know what brands, products and services people want to be associated with.  For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc.

We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit.  Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences.

I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions).  If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications.  You should also be ready & willing to work in an entrepreneurial environment.  That means little sleep and lots of innovation.

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing." Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out.  Today, I don't have much of a choice in the matter. The point is, we've become so jaded by useless advertising that it's become a bad word.  But it doesn't have to be this way.  Think of the brands you are loyal too.  If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience.  The key is to know what brands, products and services people want to be associated with.  For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc. We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit.  Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences. I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions).  If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications.  You should also be ready & willing to work in an entrepreneurial environment.  That means little sleep and lots of innovation.

The Journey Through Fear To Influence, by Dan Redford

On SEBASTIAN MARSHALL

Dan Redford has built a life at the intersection of China/Michigan relations, doing international U.S./China business in raising millions of dollars of investment from Chinese clients into the United States. Knowing he wanted to be involved in U.S./China business, his first large opportunity came as a result of being a paid attendee covering the Shanghai Expo, and connecting with traditional media throughout Michigan as part of that trip. All along the way, he's connected with great people, lent a helping hand, and taken leadership roles in organizations.

In this interview to promote his GiveGetWin deal, a Group Class on Establishing Leadership and Influence, he tells his journey towards leadership and influence positions, and gives you extremely practical guidelines on doing that in your life.

"The Journey Through Fear To Influence" by Dan Redford, as told to Sebastian Marshall

My family really helped me become a leader. My younger brother is a famous basketball player where we're from. As the oldest of our family, it was a really big challenge for me. Seeing my younger brother rise as an athlete in the community and I didn't have to the skills to do that, it hurt.

I didn't pursue playing basketball in high school for a year because I anticipated my younger brother would be starting as a freshman and not wanting to compete with him.

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